roccoschili Chapter 134 Market dictates
Chapter 134 Market dictates
Everyone shook their heads.
Li Cunxi picked up the paper and pen, wrote the four characters MUJI, and explained: "MUJI, literally means high-quality goods without brands. It is actually a term proposed by a large trading company in the island country. The idea is to downplay the brand concept and use the saved brand marketing expenses to increase product quality and reduce product prices. As a result, this model has become very popular. Since the 80s, more than 100 stores have been opened around the world. "
Done.
He pointed the waistband of his jeans towards everyone: "Did you see that ours doesn't have any brand?"
"What do you mean? Do you mean that your product is also a good product of the Japanese family?"
Someone asked with a bad look on his face.
The rest of the people also had angry expressions on their faces.
The people of the Dragon Kingdom these days worship the ocean, but this does not include the island country that has hatred for its family and country.
Li Cunxi smiled and said, "Don't be impatient, everyone. My pants are genuine domestic products. I tell you about MUJI just to let you know that although the brand is a guarantee of quality, you should not blindly pursue the brand. Especially after some brands have inferior products on the market.”
Most people still looked confused and did not understand the meaning of Li Cunxi's words.
Li Cunxi had no choice but to use his trump card. He took out a pair of pants from the sack and opened the waistband to reveal the rough Apple label inside.
"I spent 50 yuan on these Apple brand pants at a stall in this night market. No matter the elasticity, thickness, or stitch density, they are far inferior to my pants. You can touch them."
Everyone began to compare.
A young man said softly: "It is true that the quality of your pants is not as good as yours, but it is a famous brand, so wearing it will give you face."
Li Cunxi took the toad mirror again, pointed to the letters below the ink mark and said: "You can see the brand if you wear it, so you will have dignity. The Apple logo is all in the waistband of your pants. If you don't take off your pants, who knows what brand it is." Moreover, you can’t take off your pants to show off when meeting others, otherwise you won’t be arrested as a stinker.”
As soon as this statement came out, everyone burst into laughter and agreed with Li Cunxi's statement.
So someone asked: "How many pairs of pants?"
"50 dollars."
Li Cunxi smiled.
Some people left directly after hearing the price, while others hesitated.
After all, 50 yuan is not a small amount.
"Okay, I'll take one."
As soon as the first person pays, others will follow.
"I'll have one too."
In a short time, four were sold.
after that.
Li Cunxi still used the same rhetoric to promote the business. By the end of the night market, he had sold a total of 42 pairs of toad glasses, 26 pairs of pants, and other clothes, earning more than 600 yuan.
Huang Yan complained while receiving the goods: "In the past, we could sell hundreds of pairs of trousers without doing anything, but now, Brother Xi, you are so speechless that you have sold less than [-] pairs of trousers. Think about it. Kill Zhu San."
"More than 4000 is not a lot, so stop complaining and work with peace of mind."
Li Cunxi glanced at Zhu San, who had also just closed the stall, and felt that there was no difference in his heart.
When people live in the world, there are five big characters.
Eat on your own merits.
Relying on his accumulation in his previous life, he identified a gap in the market, introduced jeans, and earned 10 yuan. This was his ability.
Zhu San sensed a business opportunity and imitated him to continue OEM, which was to rely on his ability to earn a living.
Said Cao Cao, Cao Cao.
Zhu San drove over in a tricycle, lowered the window and said hello: "Boss Li, see you tomorrow."
"Then I'm afraid we won't be able to meet each other. I have something to do tomorrow and won't come in the evening, but don't worry, Jin Wen is back. You two old friends meet and you can chat more."
Li Cunxi replied.
When Zhu San heard Jin Wen's return, his expression looked like he was eating shit.
You know, Jin Wen's grandson scolded him several times.
He originally wanted to find someone to clean up Jin Wen, but when he inquired about it, he found out that Jin Wen used to be a hutong skewer in the capital. Now that he has become rich, he even treats guests every now and then. Many hutong skewers sell the right noodles and call him Jin Ye.
As for him, although he was once an alley guy, after getting married, those relationships have faded away. If he really wants to get Jin Wen, he still can't decide who will deal with whom. So every time he sees Jin Wen, he can only accompany him when he is scolded by him. with a smile.
the next day.
Li Cunxi came to the garment factory early and continued to act as a supervisor. He finally made six styles of jeans in the morning, including multi-pocket straight jeans and multi-pocket denim flared jeans for boys, as well as low-waisted straight pants and low-rise denim pants for girls. Flare-waisted trousers, and high-waisted overalls he designed.
He immediately found men and women of similar build from the factory, put on pants and took a look.
After the two women changed their pants, they walked back and forth several times at Li Cunxi's request.
"I don't see any difference from high-waisted ones."
"Yeah, it feels the same as a high waist."
Comments from a few grown men.
Li Cunxi took a look at the clothes on the two women. They were of an extremely loose style because they were needed to facilitate work.
He said to his uncle: "Find her a small-size shirt. It's best to have a plain color with fewer patterns."
"Row."
Bai Maoqi found another employee and arranged for him to get the clothes. After a while, the two women put on new clothes. The shirts were slightly compact and were just in line with the waistline of the pants.
"How is it now?"
Li Cunxi asked with a smile.
"Looking at it this way, the legs seem to be thinner."
"Not only are the legs thinner, but the waist seems to be thinner as well."
"Is your butt also raised?"
Several master craftsmen are engaged in tailoring, and they have a very sharp eye, and they have almost revealed all the advantages of low-waisted pants.
Li Cunxi asked the owner of the clothes: "If there was a pair of pants that could make your waist and legs slimmer and your buttocks pert, would you be willing to buy them?"
In fact, his words were almost teasing.
But who made him handsome?
Based on the principle that what looks good makes sense.
The female employee didn't find it offensive, but nodded without hesitation: "I'll definitely buy it. Who doesn't want to look better on their waist?"
"Okay, let's finalize the preliminary version. I'll go discuss with Factory Director Lu about placing the order."
Li Cunxi took out ten Unity cards from his pocket and placed them on the workbench: "Thank you for your hard work. These are my thoughts. Let's share them equally."
Several old masters were not polite to Li Cunxi, they just picked one up and stuffed it into their pockets.
The rest of the people also followed suit.
Bai Maoqi pulled Li Cunxi to one side and asked, "How much money do you have to invest in clothes this time?"
Li Cunxi pondered for a moment and replied: "The total cost should not exceed one hundred thousand."
In fact, the goods already cost [-] yuan. Now it depends on how much it costs to process a piece of clothing. After all, labor is low now, so no matter how expensive it is, it probably won't cost more than [-] yuan.
So he said the total investment was no more than [-].
Of course, this is just the cost of making clothes and subsequent publicity, there is no upper limit to the cost.
"One hundred thousand!!"
Bai Maoqi thought that Li Cunxi just spent [-] yuan to make a small fuss, but he didn't expect that he would throw [-] yuan into his clothes.
"Isn't this too much? Be careful to lose your money."
"I don't want to let my child trap the wolf. Big brother, I believe in you and that's why I tell you this. You must not tell mom and second brother about this."
Li Cunxi warned seriously.
Once the mother and son knew that he had money to produce clothes, they might come up with some trick to get the money from him.
"Don't worry, I won't talk nonsense."
Bai Maoqi nodded and agreed.