roccoschili Chapter 184 Disagreement over opening a store
Chapter 184 Disagreement over opening a store
Li Cunxi squatted in the garment factory for several days, correcting and denying, rejecting and revising again, and finally decided on the pattern of the cheongsam before the master took the knife to kill someone.
However, silk fabrics can only produce about two hundred cheongsams.
There is still a gap of nearly [-] pieces between the [-] pieces of OEM contracts he signed.
Based on the principle of not losing money.
He purchased a batch of scrap fabrics from a garment factory at a price that was close to free.
According to the color of the fabric, he designed three more cheongsams. Because the pattern and color are not dominant, the three cheongsams he designed are slightly more avant-garde.
To put it simply, it is a bit like a combination of a Western-style evening dress and a cheongsam. It is low-cut, open-backed, and has a large slit. It will definitely not be worn in the Dragon Kingdom, but it will definitely make people’s eyes shine when it is taken to certain dinner parties abroad.
When leaving the garment factory.
Li Cunxi took away a batch of finished jeans by the way. He planned to test the water at the night market first to see how people accepted the jeans he designed, and to do market research for opening a brand clothing store in the near future.
At the night market.
The flow of people is obviously much less, and there is nothing we can do about it. In addition to the night markets planned above, many self-organized night markets have appeared one after another, drawing away a lot of customers.
Li Cunxi walked to his stall and couldn't help but be surprised. The usually bustling stall was actually empty. Jin Wen and the others were sitting there chatting.
He couldn't help but wonder, he hadn't been to the night market for four days, so this tug-of-war promotion was completely unattractive?
Jin Wen saw Li Cunxi and hurriedly came up to him: "Brother Xi, you are back. Grandson Zhu San has copied us again."
"Copying us again? He also found a strongman to tug of war??"
Li Cunxi asked back.
Jin Wen said angrily: "He held a lottery with 50% off, [-]% off, [-]% off, and free. As long as you pay [-] yuan in advance, you can draw a lottery and buy his pants and toad mirror coupons based on the discount coupons. It's completely It’s a copycat of our tug-of-war activity.”
"Haha, this Zhu San really has a business acumen. He has learned to draw inferences from one example so quickly."
Li Cunxi looked at Zhu San's booth with a smile on his face.
Sure enough, there was a long queue.
Zhu San was very busy, leaning on a cane.
Bai Maowen stood outside the stall, responsible for maintaining order.
"Second brother is here too?"
Li Cunxi was quite surprised.
Because of his wife's kidnapping, didn't Bai Laoer and Zhu San break up? Why are they reconciled now?
"Brother Xie, you still have the heart to laugh. Our customers have been robbed by others. We haven't been open for two days."
Jin Wen was so anxious that he was furious.
"How much more do we have?"
Li Cunxi asked calmly.
Jin Wen took the account book, flipped through a few pages, and reported: "There are still 320 pairs of pants, 530 pairs of glasses, 2000 and two hundred bat shirts, and about two hundred true products."
"Well, I've been away for a few days, and the sales have been okay."
Li Cunxi nodded.
In less than a week, nearly a thousand pieces of Bat-shirts were sold, completely exceeding his expectations.
Li Cunxi asked again: "How much do their pants and toad glasses cost?"
"Zhu San's new trousers seem to be thick and sell for [-], but the lottery box is full of [-]% off coupons. Their actual selling price is [-], and the toad mirror also sells for [-]. After using the [-]% off coupons, the price is Fifty or so.”
"Okay, let's get rid of it at half price. The pants are sold for 25 and the glasses are sold for [-]. We will try to get rid of this batch of goods within two days."
After Li Cunxi listened, he gave instructions.
Jin Wenrou said in pain: "Brother Xie, this is half price. We will make more than 2 yuan less. It's such a loss."
“It is better to earn less than to earn nothing in the future.”
Li Cunxi looked at the stall opposite again.
Xu Siyuan said something very right.
He was able to make a lot of money in a short period of time largely because he occupied a gap in the market.
Because there were no cheap thick jeans on the market, he was able to rely on promotional activities to sell thousands of pairs of jeans at nearly four times the profit.
Because there was no stall selling toad mirrors in the market, he dared to increase the price tenfold and make a huge profit.
But now.
Zhu San already has thick jeans and has prepared coupons for toad glasses, which indicates that a batch of toad glasses will be purchased in the future.
This way the market will not be empty.
Of course, if it was just the two of them selling, as long as they maintained a tacit understanding, they could still make three times the profit.
But they won't always be the only ones selling thick jeans and toad glasses in the market.
A long time ago, many stall owners were inquiring about purchasing channels for thick jeans and toad glasses.
Although the flow of news was slow in the 80s, it was not blocked. As long as you were willing to inquire, you would be able to find the wholesale market in Yangcheng sooner or later.
He was sure that within half a month, there would be a few more merchants selling toad glasses and thick jeans on the market.
At that time, the price war will begin.
The profits from jeans and toad glasses will definitely be squeezed to less than double.
Instead of fighting for price at that time, it is better to take advantage of the opportunity and sell them all.
"Okay, then let's continue using the tug-of-war competition to promote?"
Jin Wen asked again.
"There's no need to go through all the trouble. Just write it down as a clearance sale, mark the price, and sell it casually. If you really can't sell it, you can sell it in the clothing store after it's ready."
Li Cunxi walked slowly to the stall.
Call him cautious or timid, but after his wife was kidnapped, he didn't want to do high-profile marketing at the night market.
When Jin Wen heard about the clothing store, he hesitated for a moment and expressed his concerns: "Xi Ge, I think if we open a clothing store, there is no need to sell stalls in the night market, right? If the clothing store cannot open, we still have a way out. .”
"Don't worry, it will definitely work."
Li Cunxi removed the tug-of-war promotional board, and wrote on the back that there was a clearance sale, fine jeans were on sale for 25 yuan a pair, and imported toad mirrors were 30 yuan a pair, and hung them up in front of the stall again.
"But we may not be able to sell better than supply and marketing cooperatives and department stores."
Jin Wen continued to argue.
Li Cunxi smiled and asked, "Are you so unfavorable to me opening a clothing store?"
Jin Wen had denied his decision before.
But in the past month, Jin Wen has almost unconditionally supported his decision. It is quite new to question him like today.
Jin Wen subconsciously looked at Wu Lei and others.
Wu Lei and others immediately looked away.
Li Cunxi took in the small actions of several people and sighed softly: "It seems that everyone has opinions on my opening a store and selling a stall. In this case, we might as well talk openly and honestly."
Everyone, you look at me, I look at you.
In the end, Jin Wen touched Huang Yan, who had the lowest status.
Huang Yan could only bite the bullet and step forward: "Boss, I told you, don't be angry."
Li Cunxi smiled: "Don't worry, I'm not angry."
"Brother Xie, although our business is not as good as yours, we also know that the key factor in doing business is the flow of people. Our night market is booming because of the large flow of people and the things placed outside for everyone to see. But when we open a clothing store, we The things are inside the house, who would go shopping inside after being full?"
After Huang Yan finished speaking, he looked at Li Cunxi cautiously. Seeing that Li Cunxi's face was expressionless, his heart skipped a beat and he looked towards Jin Wen and others asking for help.