roccoschili Chapter 283: Guide Chinese people’s aesthetics and reject Westernization
Chapter 283: Guide Chinese people’s aesthetics and reject Westernization
Xu’s advertising, as well as plagiarism and discount promotions.
It did have a certain impact on Xiaoyan Clothing Store. Within a week, sales dropped by about one-third.
Fortunately, the Xiaoyan brand has stood up.
The strong name brand effect has retained many customers.
But as Xujia's advertising spreads, Xiaoyan's brand name advantage will also disappear.
To deal with the current situation, there are no more than three things: comparing reputation, comparing price, and comparing style.
In terms of reputation, Longshi cannot afford to advertise, but it can still do local and actual advertising.
Besides.
He also has a trump card: he spends a small amount of money to have dubbing actors from film studios add a few lines of dialogue about the Xiaoyan brand on unimportant occasions to enhance the brand's presence.
price war.
He wasn't going to fight.
The family surnamed Xu has assets worth hundreds of millions. Most of the money he has now has been turned into goods and investments. He also has a 130 million yuan that he plans to use as a wool spinning factory. If there is a price war, the Xu family can afford to lose, but he cannot afford to lose. .
Therefore, we can only compare styles.
Recently, the Xu family has been using the price booth to steal customers.
As for him, he plans to design some new clothes and hold a catwalk show.
She doesn't just want to promote her own clothes, but she also wants to establish Longguo's own runway standards. She doesn't have to imitate Europe and the United States and find some models with eyelids and dangling eyes, and use them as supermodels to disgust her own family.
Asians have Asian aesthetics, and there is no need to lick their faces to cater to the West. In the future, Korea will do a good job in this regard. Anyway, it will have its own fashion show.
On the contrary, the Dragon Kingdom, which has the most developed textile industry, has always followed the Western style.
Li Cunxi can be said to be vigorous and resolute, and he does what he says. He finds his own models, designs his own clothes, and hires LongTV reporters to do advertising.
half a month later.
A red carpet was laid out in front of the Wangfujing store.
Outside the store, a huge banner read Xiaoyan's new product launch conference.
Jin Wen clapped his hands and said: "Girls, when you walk, you must be tall and straight, show your figure, smile when you should, show clothes when you should, show clothes when you should, the most important thing is to be confident, believe that you are the most beautiful, do you understand."
"Understand."
A group of warblers and swallows agreed in unison.
Jin Wen felt like his bones were numb.
Li Cunxi squatted outside the door and ate apples with Wei Dazhuang, afraid to enter the store.
There was a jealous person at home, and he had to keep a distance from these young girls, so he could only let Jin Wen convey instructions through the air.
Soon.
Bai Xiaoyan and Xu Yanran walked hand in hand.
"Ouch, Boss Li, if you don't go in to accompany the models, what are you doing outside? The last time I saw you putting on makeup, ouch, those girls you painted looked like goblins, and the way they looked at you looked like goblins, I was afraid Xiaoyan is not here, and you are eaten by them."
Xu Yanran said with a strange expression.
"I have no interest in these vulgar fans, so I let Jin Wen take care of them."
Li Cunxi felt that hatred in his heart.
If it wasn't this bastard who fanned the flames, why would he avoid suspicion like this?
To know.
It's not a one-and-done deal with these models.
Instead, they signed these models in the name of Shijiacun Garment Factory and established the Liying Model Team to train the first batch of professional models in Long Country, both to make money and to set new industry standards.
In fact, many Western values in the West are based on the development of business during the blank period of the rapid development of the Dragon Kingdom, and mixed with private goods.
As long as the West is the first to specify industry standards, not to mention shutting out some Western cultures, but it will still be no problem to compete with them or occupy a place.
"I didn't say you were interested in them. What's wrong with you?"
Xu Yanran continued to criticize.
Bai Xiaoyan gave Xu Yanran a chestnut: "Stop making trouble, I know Cunxi is doing business. Your family is about to run out of business in our Xiaoyan store, and our family Cunxi will have to fight back."
"Haha, Xiaoyan, it's impossible for your man's store to turn over."
Xu Siyuan's voice sounded.
Behind him were Zhu San, Bai Maowen and Wang Defa.
Except for Chen Ergou who is in prison, almost all of Li Cunxi's enemies have been included since his rebirth.
"What an Avenger."
Li Cunxi joked.
"What?"
Xu Siyuan looked confused.
Xiangjiang doesn’t watch Marvel.
"It's nothing, Mr. Xu, why do you hurt others with your own merits? It would be great if everyone competes fairly."
Li Cunxi advised softly.
He calculated it for Xu Siyuan. Even if the other party's material cost was lower than his, he couldn't afford to sell it at a [-]% discount. After deducting the clerk's commission, transportation fees, and advertising fees, it was almost like selling one piece of clothing to compensate for one piece.
Although he has lost more than [-]% of his customers, his profit margin is high, so he really won't be unable to continue operating.
Xu Siyuan smiled contemptuously: "A country person like you only sees immediate benefits. I might as well tell you that after the advertisement was put out, there was an endless stream of people who came here to inspect and join our store. Now Xu's clothing stores have fully blossomed across the country. , there is a small loss here, but the share of other stores is a figure you can’t imagine.”
"It's a bit early to join the franchise now, just don't regret it then."
Li Cunxi reminded.
He had mentioned last time that joining was not suitable for the current Dragon Kingdom.
Xu's clothing is not cheap and can still be sold in big cities. However, in places like county towns, because the per capita income is too low, the sales volume of 23 pieces of clothing is difficult to achieve. Franchisees will continue to accumulate clothing. If the income is less than expected, the Xu family will inevitably come to trouble, and I'm afraid it will be another mess.
"Hmph, just mind your own business. You don't have to worry about my affairs. It's just a daydream to expect a comeback just from a catwalk show."
Xu Siyuan sneered.
Li Cunxi shook his head.
This is the cognitive difference.
The rich second generation who was born with a silver spoon in his mouth will not consider the feelings of the poor. As the saying goes, why not eat minced meat.
This is why Xu Siyuan needs a military advisor who is familiar with the situation in the mainland and can help make suggestions.
Obviously, the three people behind Xu Siyuan were not.
Because a lot of advertising was put in to promote this new product launch.
Many loyal fans of the Xiaoyan brand showed up, including some foreigners, and the venue was packed with water.
Longshi’s reporters also set up their machines, preparing to record Longguo’s first fashion show belonging to them.
"Brother Xie, we're almost ready."
Jin Wen came out and said.
"Then let's get started."
Li Cunxi ordered.
Jin Wen made an OK gesture.
The speaker outside the door played soothing songs, and a beautifully dressed model with a well-proportioned figure walked out with a swaying figure.