Homecoming of Rebirth

Page 497

Today, this data has climbed to a terrifying 5%.

too fast! !

And this is not what puzzled them. The four task teams selected negative comments, which controlled the direction of public opinion on the blackboard.

The negative climb is inevitable, it's just a little bit faster.

What really made them incomprehensible was actually Qi Lei's positive comments, that is, Qi Lei's grievances, which cannot be ignored.

One must know that Qi Lei's popularity is very good, if he is said to be a copy, and his family is powerful and powerful, of course there are classmates who know him well, and who have a good impression of him speak up for him and fight against injustice.

In fact, this group of people is the vast majority, overwhelming! !

However, the complete data of the first day is that 91.7% are positive, 0.4% are negative, and 7.9% do not comment, that is, "nothing to say".

By the second day, 80.7% were positive, 1.1% were negative, and 18.2% had no comment.

Today, 46.1% are positive, 5% are negative, and 48.9% do not comment.

Negative reviews are rising, fast, but acceptable.

However, more and more people did not participate in the positive and negative choices, but... chose to remain silent! ?

Moreover, this ratio is frighteningly high.

"This...what's the matter?"

Old Qin's eyes were full of doubts. He didn't expect to throw such a big doubt to them after only three days since the experiment started.

Pang Qingfang, Liao Fanyi and the others were also extremely confused, "What's going on?"

On the contrary, the old professor from the mass media named Chen Xingfu watched it for a long time, was suddenly startled, and immediately rummaged through the data pile.

After finding some relevant data, I flipped through it for a while, then sat down, "I know what's going on."

Everyone has been paying attention to him for a long time, and when they heard it now, "Hurry up!"

Professor Chen said: "In mass media, this is called... the spiral of silence!"

……

separated by a wall.

Li Mo, Song Xiaole, Wang Xueliang, and Guo Zhiyong looked at Qi Lei like a monster.

"Grandson, you are so ruthless! Even scolding yourself, you are still human!?"

All right!Those who scolded Qi Lei the most were written by Qi Lei himself.

For the sake of popularity, the grandson even gave up his face.

"Besides..." Li Mo looked at Qi Lei with toothache, "[Crazy Child] is my favorite writer, can you change the name?"

How dare you call yourself a psychopath! ?

"Uh..." Qi Lei was embarrassed, shit, if I knew you liked it, I would delete "Love in Belgrade"!

Just kidding, don't explain.

"The first stage is almost done, and we can enter the second stage tomorrow."

The four of them nodded, it is indeed possible, they have already touched a little bit of the door.

But at this time, Qi Lei said: "I promise those old fellows that they will not intervene in the first and second stages. However, I can circle two key points for you, which are two terms of communication studies."

The four frowned, "What?"

"First, information dissemination!"

"Information dissemination by traditional media can also be said to be dissemination of opinions, and there is only one step."

"That is to convey a certain value orientation to readers and audiences through media carriers such as books, newspapers, television, and radio."

"However, network communication needs to be refined into many steps."

Li Mo asked anxiously again, "What's there?"

Qi Lei, "The first step is to establish a traffic focus." Pointing to himself, "For example, I am now."

"The second step is to find targeted audience groups." Explained: "For example, those audiences who admire [Crazy Children], they must be people who hold the same values ​​as me."

"The third step is to release the topic from the traffic focus, that is, information."

"The fourth step is to form an information group by the public to form a 'spiral of silence'."

The four of them froze, "What is the spiral of silence?"

Qi Lei, "This is the second point I want you to remember and use!"

"It's a political science and mass media theory that describes a phenomenon: When people express their ideas and opinions, if they see that the views they agree with are widely welcomed, they will actively participate."

"This kind of views will be published and spread more boldly. Pay attention!" Qi Lei suddenly said in a heavy tone, "Whether it's right or wrong!"

"On the contrary, when you find that a certain point of view is ignored or few people pay attention to it, sometimes there will be a group of people to attack. In such a situation, even if you agree with it, you will remain silent."

"And the silence of one side leads to the increase of the other side's opinion, and this cycle repeats, forming a spiral development process in which one side's voice becomes stronger and the other side becomes more and more silent."

Seeing that everyone seemed to understand but half understood, Qi Lei could only give them an example, "Take this rumor about me as an example!"

"Originally, most of the people who supported me and commented on me positively were the vast majority."

"However, because the exposure rate is in our hands, we choose negative opinions, which creates the illusion that many people seem to be dissatisfied with me. Even in the small circle of the class, everyone still makes positive comments, but because it is only a small circle , it will give rise to the idea that there may be many people in other classes who hate Qi Lei."

"Besides, all the scolders are published, which means they have found the same kind of scolders."

"Then everyone can continue to scold unscrupulously."

"On the contrary, people who commented positively could not see their peers, and their psychological uncertainty led more and more people to remain silent."

"And more and more silence, more and more positive people no longer dare to speak out, which has led to more and more negative comments occupying the mainstream."

"Speak more clearly!"

"Most individuals try to avoid the isolation that comes with holding certain attitudes and beliefs alone."

"Because I'm afraid of being isolated, I'm less willing to speak out my point of view."

"Remember!" Qi Lei repeated, "This is a knowledge point!! Very important, almost every detail has application."

After finishing speaking, Qi Lei asked them to digest it by themselves. Before the end of the second stage, he can no longer intervene.

After leaving the office, I came to Liao Fanyi's room, and when I entered the room, I saw a few old scholars with worried faces.

Chen Xingfu: "No...it's not right..."

"The spiral of silence is that the Western political system is widely used, and they like to use this method in the general election!"

"I have studied it before, but I feel that it is of little value. Our system and media control don't need this thing."

"Why did this thing appear in just three days!?"

Qi Lei listened on the sidelines for a while, secretly amused, this really cannot be explained by your previous mass media studies!

Wake up everyone!

Chapter 277 The Path Connecting the Present and the Future ([-])

When the group of old scholars were still tangled and uncomfortable, Qi Lei walked over with a smile, and said cheaply, "Are you still studying?"

Liao Fanyi and the others looked up and saw Qi Lei.

Frowning tightly, Pang Qingfang suddenly said: "Boy, are you quite proud?"

Qi Lei shook his head, "I'm not proud, it's me who scolded, not you."

Everyone rolled their eyes, then who do you blame?Or did you ask for it?

In fact, everyone didn't understand Qi Lei's news at first.I've never seen him making fun of himself.

"What is your purpose?" Liao Fanyi asked in confusion, pointing at the data and saying nothing: "Just to show this 'silent spiral'?"

Qi Lei turned serious, "That's right."

Explained: "This experimental project actually has no real news purpose. It just uses a social event to show the difference in media perspective between the Internet era and the traditional media era."

"But..." Qi Lei changed the topic, "It shows more than just a spiral of silence."

"Ok??"

Everyone was suspicious, "What else do you want to show!?"

Qi Lei smiled, "It's not to show anything, it has already been shown."

After everyone listened, they looked at each other, just when Qi Lei was about to explain, Professor Chen Xingfu and Liao Fanyi suddenly raised their hands to stop it.

"Don't say it, let me think about it!!"

Yes, it is psychologically unacceptable for a group of media and news masters to teach a child here!

Besides, Liao Fanyi and the others have already begun to immerse themselves in it.He felt that discovering the problem by himself would arouse his interest more than Qi Lei speaking it out.

Qi Lei spread his hands, and he didn't say anything if he was not allowed to, besides, it wasn't difficult to find out.

In this way, for more than an hour, Liao Fanyi and the others went through a large amount of experimental data, and made a review of the three-day experimental process.

Finally, Liao Fanyi had a flash of inspiration, "Agenda setting?"

When Qi Lei heard this, he immediately smiled, "Yes, agenda setting!"

The agenda-setting function is also a definition of mass communication.

A popular explanation is that if the media repeatedly reports and emphasizes an important issue, the public will have a high degree of "correspondence" to related issues, that is, the feedback effect.

According to this principle, it is academically believed that mass communication has the function of setting the "agenda" for the public.

For example, if [the front blackboard] continuously reports about Qi Lei, then, whether the audience is willing or not, they will be limited to this agenda and react differently.

Of course, this "agenda setting" belongs to the natural attributes and basic functions of mass communication, and it is not enough for Liao Fanyi and the others to ignore or be surprised.

As long as any news lands on the [front blackboard] continuously and for a long time, such a result will be formed.Even if you report that there is a pile of dog shit in front of the building, and you report for several days, someone has to go around.

What Liao Fanyi cared about was that the news on the former blackboard was further limited on top of Qi Lei's basic agenda.

Imagine that Qi Lei is a very topical person in No. [-] Middle School, and he is a legendary figure.

He wrote the school song and led Class [-] to create miracles one after another. He is the chairman of the student union and the most popular host of the school radio station.

Even this kid is quite handsome, and Xu Xiaoqian, who is like a campus goddess, seems to be a fairy couple, and so on and so on!

There are countless topics on him, and countless resources to talk about.

However, looking back at the entire experimental process.

Day [-]: Qi Lei's grades were plagiarized.

The next day, Qi Lei's family background was revealed.

On the third day, Qi Lei's relationship with the principal and teachers.

Although there is no clear statement that Qi Lei's grades were copied, his family background is the reason why he was able to copy it and why he copied it.On the third day, the relationship between the principal and him seemed to confirm the issues of the previous two days.

Therefore, the topic about Qi Lei has been gradually locked! !

It was limited to a very small scope, only the scope of plagiarism and interpersonal relationship.

Liao Fanyi found that in the feedback on the first day, everyone can still talk about Qi Lei's likes and dislikes from other aspects.

The negative point of view is discussed from other aspects, while the positive point of view also defends Qi Lei from various angles.

For example, he is excellent, he has leadership, he is versatile and so on.

By the next day, the negative and the positive were also arguing in other ways, but it had begun to diminish.

By the third day, even less.

Even if it is a positive point of view, it is still being debated from the perspective of whether he copied or not, and whether his family background has affected his copying results.

In other words, the agenda has been locked on: whether he copied or not, plus whether his family background is good or not.

No one cares about whether he is handsome, versatile, and capable of leadership anymore.

A problem is infinitely magnified! !

This is food for thought...and maybe a serious one.