Homecoming of Rebirth

Page 498

"Agenda setting... Agenda setting!?"

Several old scholars pondered while talking.

This is a very simple thing, you show this thing, and you have to mention it separately, what is the purpose?

Qi Lei looked at Liao Fanyi, Professor Chen, and Pang Qingfang, who frowned and thought hard, and didn't bother them, nor did they explain whether the problem was serious or not.

And in fact, it's a very, very serious problem.

Locking the agenda is a double-edged sword, and it has many benefits if used well.

To give an example that can be seen everywhere, "an actor is good at acting", as long as this agenda is locked, no one cares about his other stains.

For a star, as long as you check whether he is your favorite idol, you will no longer discuss his flaws in other directions.And the group that regards the agenda as their own idol has become the fan circle culture.

To put it in an uncomfortable way, the vast majority of people, except for their areas of expertise or topics of interest, lack logical ability in other aspects, and they don't even bother to think about it at all.

Therefore, it is easy to fall into the agenda set by others, and then fall into it without knowing it.

And this kind of agenda setting can be seen everywhere in later generations!

What is harmless may be the marketing of a product or the setting of a star.

However, if it is not used well, or is used by the opponent...

That's another story.

such as……

"Buying HW is patriotic!"

This is the most vicious agenda setting ever!Buying is patriotic, and not buying is not patriotic?

But this is a false proposition, and there must be a considerable number of people who do not agree with the formation of an evenly matched public opinion confrontation.

Once this agenda is locked.

Then no one will care about whether Huawei's experience is right or wrong, Huawei's significance and responsibility as a Chinese company, and my values ​​and responsibilities as a Chinese person.

There may even be resistance. Even if there is such thinking, it has become a "strong argument" that proves that "buying Huawei is patriotic", leading to confrontation and endless quarrels between the two parties.

In fact, there is no reason to oppose this matter!A country bullies a company with obscene and vicious methods. Even if you look across the Pacific Ocean, you still know who to support.

However, in an agenda setting, there must be opposing parties, just like a game of chess must have winners and losers, it's the same.

Some people passively became the opposite party.

Moreover, the government is unable to positively refute rumors and intervene. It cannot be said that whether you love the country or not has nothing to do with buying Huawei. That will give many people the illusion that the country does not support national enterprises during this critical period.

Not to mention, buying is love, that's irrational.

It can't be said that if you don't buy it, you don't love it, and that's even more irrational.

So, you can see that in the whole thing, only Mr. Ren is saying, don't associate buying Huawei products with patriotism.

This is the application of agenda setting in the Internet age.

Then the problem is coming...

What if the agenda setting is locked on to something bigger and more influential?

……

To be honest, Qi Lei wants to remind Liao Fanyi that you will suffer a lot from "agenda setting"!

However, this is not a winning game after all, but an experiment set up for in-depth research, let's focus on the real situation!

So, I can only shut up.

However, in Zhang Luchen's eyes, it was different.

This kid must be hiding something!

But what is he hiding?

Seeing that Qi Lei made a haha, no further mention.

"Then what, the fire is almost done, and we will enter the second stage tomorrow!"

Finished talking and left.

As soon as he left, Zhang Luchen immediately reminded everyone, "This kid is not right!"

Everyone was startled, "What's wrong?"

Zhang Luchen frowned and thought for a long time, "I always feel that he is either digging a hole, or concealing a key piece of information. Doesn't he seem to be confident?"

"..."

If Liao Fanyi said this, everyone might not take it seriously.

What are you kidding?We are professionals!

What silent spiral, what agenda setting, they must be more familiar than Qi Lei, and they have used and seen more than him.

To put it bluntly, the spiral of silence may be a little strange, but this is caused by the domestic media environment.

For promotional purposes, of course, it is also used.But how should I say it?Eating rice every day does not necessarily mean knowing what rice is made of, right?

This is the case in domestic research on the spiral of silence.

The media is relatively closed and has no external influence. Public issues only exist in personal social circles and are not included in mass communication, so research is worthless.

However, if you want to talk about agenda setting, they understand this, very well!

Use it a lot, use it slickly, not afraid of Qi Lei setting any agenda.

However, if Zhang Luchen said these words, it would be different.

Everyone knows what this old man is doing, he said that, it shows that Qi Lei really has this mentality.

"Be careful?"

Liao Fanyi nodded, "Be careful!"

"Let's check in person and increase the review of Class [-]!"

These few people started to get serious.

But is it really useful?

I don't know about Qi Lei, but at least it made the four missions quite uncomfortable.

The experiment enters the second stage: the development period.

The most obvious boundary with the first stage is the addition of an experimental rule in the second stage.

During self-study that night, each class received a notice:

Starting from tomorrow, every student has the right to like [Post Blackboard]'s point of view.

Every day, morning, noon and night, each person has the right to like five news items once, with a total of 15 opportunities to like.

The experimental group will count the opinions that have been liked, and the top [-] opinions will be rewarded, and each like is [-] cents.

This rule was set by Qi Lei.

The explanation that Liao Fanyi can think of is, "capital intervenes in the field of communication."

As for what impact it can have, it is beyond their imagination, after all, this is the limitation of the times.

And Qi Lei's real purpose is actually to catalyze.

The catalytic model is closer to the network environment of later generations.

One must know that it is not enough to have Qi Lei as an Internet celebrity, the purpose of scolding himself is actually to show off and let others know how to become popular.

He wants to create stars, create a batch of Internet celebrities, and become the focus of traffic.

In the days that followed, Qi Lei kept his word, and only raised two concepts to the four task teams, and stopped participating, focusing on managing his internet celebrity [Crazy Child].

Moreover, Qi Lei also intentionally reduced his comments on practical matters, completely separated from the mainstream system, wrote short stories every day, and posted some old-fashioned jokes for future generations.

For example: "When you are watching TV, it is not abominable if commercials appear suddenly. What is really abominable is that after a long commercial, the ending song comes."

……

I thought about the five words "especially able to endure hardship", and I only managed the first four...

……

I was hungry in the morning, saw a bottle of yogurt on the table at the same table, and drank it without thinking.

After a while, the same table came and shouted: "Why is my facial cleanser missing? It's 18 yuan!!"

Brother didn't speak, just walked to the toilet silently, scratched his throat, and felt very uncomfortable.Throw things up until you spit out acidic water.

Finally, I almost vomited. When I returned to my seat with tears dripping, my deskmate held a bottle and said, "I was scared to death. The facial cleanser rolled under the table. Why is my yogurt gone?"

Brother scolded in his heart: Your grandma is a bear, drinking some yogurt from you will kill you! !

……

Funny and connotative jokes like this are attracting fans.

And when the rules of the second stage were announced, [Crazy Child] became a celebrity and began to attract a lot of money...

Driven by profit, some capable ordinary people began to imitate the popular model of neuropathy.

Gradually, a large number of grassroots celebrities and traffic focus began to appear.

Completely followed the laws of the market.

These traffic focuses are also gradually forming a brand new ecology.Parallel to [Front Blackboard], an ecology with communication attributes!

It's a pity that Liao Fanyi's few scholars were still focusing on the competition for the front blackboard, and did not pay too much attention to the grassroots celebrities behind the blackboard.

Over there, the four mission squads had tortured the fourteenth squad led by Liao Fanyi to death.

First of all, after a period of adaptation, Class One finally got the hang of it.

Their previous advertisements were not innovative at all, and basically had no effect.

then what should we do?Of course, it is to listen to professional advice and start to change strategies.

The ad was replaced with, [Wonderful life, starting with Australian steak. 】

On the surface, it is no different from [Taste the Wonderful Life... What are you waiting for].

But in fact, there is a lot of knowledge here! !

From the perspective of advertising and marketing, the original article was just an advocacy advertisement.The new advertising words are a kind of "concept bundle".

By the way!

Bind Australian steak with a wonderful life. If you want to have a wonderful life, you have to eat steak.

There are many such examples in reality, such as "melatonin".

This year we don’t accept gifts during the festival, we only accept melatonin as gifts;

It binds traditional concepts such as gift-giving, festivals, and filial piety with commodities.It's like, if you don't give melatonin, it's not considered a festival, it's not a gift, it's not a filial piety.

How effective it is depends on the sales volume.

Another example is Wangzai Milk.

At that time, everyone should have seen an advertisement: the mother picked up the child at school, handed the child a bottle of Wangzai milk, and then the students exaggeratedly shouted, "Wow!! Your mother loves you so much!"

Therefore, Wangzai milk is bound to maternal love. If you don’t buy it, you don’t love it. If you buy it, it’s called love.

These can be regarded as implicit psychological hints, or even coercion.

You don't even know what's going on, but you've figured it out.It can only be said that ordinary consumers are always at a disadvantage in front of professionals.

Yiban's steak advertisement is the same principle, the concept is bound.If you don't eat, life will not be wonderful.

They even included an image for the ad, a beautifully composed image.

Also from this day on, the sales of Class [-]'s premium and deluxe packages began to increase steadily.

Someone started spending.

……

The situation of the second class is completely different from that of the first class, and their reports are still normal.

It's just that the second and second class of senior high school Co., Ltd. is not profitable anymore.