A great director who grew up happily

Chapter 449: Ghost Field - Ghost Soldiers Passing Through

Even if the box office does not meet expectations, and it is not a particularly big deal, the producers can still use many methods to make the box office numbers look a little better.

As a veteran in the industry who uses box office data to boost its stock price, Huayi certainly has its own plan B.

And Chen Jinnian was focusing on Plan B.

Under his instruction, the company has been focusing on monitoring the behavior of stealing box office revenue. However, the conventional theft, diversion and interception were not discovered, but another strange thing was discovered: the movie was locked in the theater.

If box office theft is a stubborn problem that has been repeatedly banned since the commercialization of the film and television industry.

The movie lock-in is a twin lotus that has grown with the popularization of online ticket booking and pre-sale.

As long as the system is maintained by people and the show schedules are adjusted by people, the problem of locking movie theaters will not disappear out of thin air.

There are usually two approaches.

The first is to buy tickets for a prime show at a cinema, only one or two tickets for each show, to ensure that the cinema must show the film even if all the remaining tickets are not sold. This is a malicious attempt to seize the screening share.

The second type is the "ghost theater" that is packed with people at every show. A ghost theater is a fake theater, mainly used to mass-produce box office revenue.

The producer will negotiate with the theater chain in advance about how much commission to give for scheduling a "ghost show". The theater chain will then choose the early and late shows with the least audience. These shows can be seen on the theater's scheduling and ticket purchasing system, but they will be treated as sold out, and in fact there are no audiences at all.

Without audiences, the producers naturally won’t get any money, and they even have to pay taxes and funds for this part of the “ghost theater” box office.

But this is not necessary. The producers use 8.3% of the cost in exchange for 100% fake box office, which is a very cost-effective thing to break the box office record and encourage passers-by to book tickets.

Movie lock-up is a common occurrence in the industry, and the more heavily invested and heavily promoted a film is, the more likely it is to happen.

Not to mention those that have not been caught by the public, just the ones that have been confirmed include big IPs such as "Monster Hunt" and "Lost in Hong Kong", and "Ip Man 3", which was interviewed by the State Administration of Radio, Film and Television, is the best among them.

Since Chen Jinnian has discovered the "ghost theater" box office supplement, he will definitely put Huayi in a bad light, vent Wang Yidi's anger, and warn the other party not to do anything shameful in public.

This is no longer the era of ten years ago when the two ice stars competed for glory and dominated the world with one hand.

Chen Jinnian did not let the company intervene personally. After all, this kind of thing could not cause any serious damage to Huayi. If the hunter wanted to take action, he had to choose the right time to kill him.

But not doing it personally doesn't mean that the news can't be spread. Under Chen Jinnian's instructions, the company's publicity and promotion department was busy until late at night before completing the work and happily spending the National Day holiday.

The next day, National Day, many people were still lying in bed playing with their phones, and accidentally saw the "movie locked" message push.

Subsequently, more and more related news was found, and many netizens posted screenshots of the local cinema’s unusually crowded ticket booking situation.

As we all know, movie theaters have no business in the morning. Many shows start around ten o'clock, but these shows are relatively rubbish. They are basically reserved for movies that not many people watch, usually art films.

But all the seats for Huayi's movies at 7 or 8 in the morning were sold out, and the same theater showed a movie every 20 minutes. How could it be shown for living people? It was like a hundred thousand ghost soldiers passing through.

Before long, more and more screenshots were posted, and the popularity of the related topic skyrocketed.

The news was spread by Chen Jinnian, but the content of the screenshots was not found by Chen Jinnian. It was purely because the cinema chain was not clean, or the pressure to make up for the box office was too great, and they were caught by netizens from all over the country.

After the public opinion fermented, both Mahua and Huayi found out.

One wanted to suppress the popularity, and the other wanted to push it up, so the two teams were deadlocked. Originally, two temporary workers could be used to block Gu Long, but suddenly it couldn't be blocked. You built the wall and I stole the bricks, and we had a lot of fun.

Those who don’t know might think that Mahua and Sony have joined forces to trip up Huayi.

The real mastermind behind the scenes, Chen Jinnian, didn't notice it at all, or it would have been useless for him to notice it. The company was on holiday and no one was around. Only a team of people were on duty in the computer room, so it was impossible for them to get involved in this melee.

Besides, Chen Jinnian himself is too busy to take care of these little things.

Since his mother-in-law had arrived, he and Wang Yidi naturally couldn't sleep in and had to get up very early.

Wang Yidi accompanied Wang Qing to the supermarket to buy groceries, and Chen Jinnian drove home to pick up his parents and sister for dinner.

Wang Qing’s cooking skills are naturally impeccable. The fact that she can feed herself so well shows that she spends a lot of time and effort on food.

So she went on a shopping spree in the supermarket, preparing to show off her cooking skills at noon today and let everyone taste her cooking skills.

On the other side, when Chen Jinnian arrived home, one and a half year old Chen Xuanyue was running around the house, and his father Chen Ming was following behind with his butt sticking out, afraid that the little ancestor would get bumped into something.

"Ah, brother." Chen Xuanyue turned her head and saw him come in, then she grinned and ran towards him.

"Run slower, don't be in a hurry." Chen Ming said worriedly.

Chen Jinnian squatted down and picked up his sister who was running towards him, holding her in his arms and asked, "Where's Mom?"

"Brother, brother, I don't know." Chen Xuanyue stretched out her chubby little hands and groped his face back and forth.

Chen Jinnian looked at his father inquiringly.

"Your grandma caught a cold some time ago and her cough hasn't gone away. Your mother accompanied your grandma to the hospital for a check-up." Chen Ming explained.

"What? Why is my grandma still catching a cold? Her temperature hasn't dropped drastically recently." Chen Jinnian asked in confusion.

"I used the air conditioner. It was so hot during the autumn heat a while ago. I caught a cold after using it all night."

"Are you okay? Why don't I go over and take a look."

Before Chen Ming could say anything, Chen Xuanyue, who heard that her brother was leaving, became unhappy. She pinched his face with her fingers and said unhappily, "Brother, you are bad. Brother, you are bad."

"You pinched me and called me bad."

"I won't let you go." Chen Xuanyue said aggrievedly, pursing her lips and looking like she was about to cry at any time.

"Be good, I will definitely take you with me. Besides, Mother Wang is here, don't you want to see her?" He said gently to his clingy sister.

Chen Xuanyue didn't remember Wang Qing very well, but her eyes lit up when Wang's mother was mentioned.

"Wang Qing is here. When did it happen?" Chen Ming asked in surprise. He was still wondering why his son would think of going home on his own initiative.

"He arrived yesterday and spent the entire afternoon packing up at our place. He plans to stay a few more days and return to Guangdong with us."

"Okay, okay, I'll go find your mom. You take Xuanyue there first. Oh, and you can drive my car. I have a safety seat installed in it."

Chen Ming sprang into action, exchanging car keys with his son, then hurried back to the bedroom to change into formal clothes.

Seeing that his father was so serious, Chen Jinnian had to give up the idea of ​​going to the hospital and took his sister back home.

He parked the car in the supermarket parking lot, put on sunglasses, opened the back door, and picked up Chen Xuanyue from the safety seat.

"Sister and Mother Wang are still in the supermarket. Let's go find them, okay?"

"Okay." Chen Xuanyue replied crisply.

Chen Jinnian and Chen Xuanyue are together. They are said to be siblings, but the age difference is a bit too big. No matter how you look at them, they look like a young dad taking his child to the supermarket.

It attracted a lot of people's attention along the way, and was secretly photographed and posted online.