roccoschili Chapter 238 Building Brand Awareness
Chapter 238 Building Brand Awareness
Seeing that Jin Wen was so angry, Zhu San was extremely proud. He turned to Li Cunxi and said: "There is one more thing I need to tell Boss Li. I am now hired by Mr. Xu as the manager of Xu's Clothing Store in Wangfujing. We will still fight each other in the future." behind."
Li Cunxi picked up the Coke and took a sip, then said quietly: "Boss Zhu, you don't need to tell me about his own affairs, because my time is precious and I really don't have the energy to focus on these losers."
Zhu San's face changed slightly, he clenched his fists hard, and said with anger: "Li Cunxi, there will be days when you cry."
"People eat whole grains and have seven emotions and six desires. It's normal to cry, but don't let waste make you cry."
Li Cunxi continued to be weird.
"Wait and see."
Zhu San left angrily.
Damn bitch, how dare you look down on him.
Just wait, now he has Xu Siyuan, a second-generation rich man, backing him up. He wants money for money, and people for people. Sooner or later, Li Cunxi will kneel in front of him and beg for mercy.
"Brother Xie, Xu Siyuan asked Zhu San to be the store manager. He obviously wanted to mess with us. As soon as he made this move, we cut off our financial path. We have to find a way to stop them, otherwise we will make less than [-] yuan a month. "
Jin Wen's face was full of anxiety.
Li Cunxi called the waiter, ordered another Coke, and said calmly: "Don't worry, the products we design are still competitive, and the number of customers he can attract is limited."
In fact, without Zhu San's involvement, this group buying business would not last long. The liberalization of ticket distribution has greatly released the production capacity of township enterprises.
And as the government has relaxed the right of state-owned enterprises to independently sell products, there will be more and more channels for ordinary people to purchase goods, and more and more foreigners and factory representatives will come to the capital to do business.
The next six months will be the Shura Field of the clothing industry. Everyone from manufacturers to vendors will inevitably be involved in this fight.
The winners will find their own way and enjoy the dividends for at least ten years in the future, while the losers will either go out of business or survive, waiting for the next opportunity.
He is a reborn cheater who understands future trends and can plan ahead and plan ahead without worrying about normal market competition.
But for a villain like Zhu San, if he can't defeat him clearly, he might use some dirty tricks, so he has to be on guard against this.
"Brother Wei, please ask Wu Lei to follow Zhu San recently to prevent him from making any small moves."
"it is good."
Wei Dazhuang nodded.
At this time.
The waiter brought the appetizers.
Pan-fried fish.
It's about three fingers square, with some tomatoes and greens on the side for decoration.
"Lesbian, did you serve the wrong dish?"
Jin Wen asked the waiter.
The waitress smiled and said: "Sir, this is just an appetizer. There are 6 more dishes and drinks later. You can look forward to it."
"That's it, it's equivalent to the cold dish of our Dragon Kingdom."
Jin Wenxue Li Cunxi picked up the knife and fork and started eating in a decent manner, nodding and saying: "The fish is quite fresh, but it doesn't have much salty taste."
"Foreigners are like this, they like to eat the original flavor."
Li Cunxi explained with a smile.
Not to mention Dragon Kingdom and foreign countries, even the tastes in the provinces of Dragon Kingdom are very different. Many dishes that locals like are considered dark cuisine when eaten by others.
Eat half of the meal.
Jin Wen raised the Coke: "Brother Xie, I have to apologize to you. I used to think that you were fooling around with opening a store, but I didn't expect that opening a store is indeed more profitable than setting up a stall."
Li Cunxi picked up the cup and touched it lightly: "Since you have made a start, let me talk about the plan of our store."
"You said, we will definitely cooperate."
Jin Wen and Wei Dazhuang stopped eating and sat upright, like students listening attentively.
"I just want you to listen to what I say. You should eat and drink. Just work with your ears."
"Hey."
The two of them picked up their knives and forks and started eating.
Li Cunxi stuffed the last bite of fish into his mouth, served it with Coke, and said quietly: "Although the store is open, my goal is to spread the Xiaoyan brand throughout the Dragon Kingdom. Our first step is to shoot an advertisement. It will be placed on various TV stations and radio stations as well as newspapers and other publications to increase Xiaoyan brand awareness."
"When awareness increases, I need you to bring a few salesmen to promote our business in state-owned department stores in major cities. We will spend money to rent counters and hire people to sell directly, or they can sell directly. I will tell you the specific cooperation details. Work it out slowly."
"Brother Xie, is what you're talking about equivalent to doing group buying for vendors across the country? Then you won't be able to make money?"
Jin Wen's eyes lit up.
Xiushui Street and those night market vendors have brought them nearly 20 yuan in monthly profits. If their clothes could be sold nationwide, then multiplying the number by ten would not be too much.
A monthly income of one million.
It’s exciting just thinking about it.
"Maybe not as much as you think, not even one-tenth of what we get as wholesalers in the capital."
Li Cunxi smiled.
The clothing stores in Beijing have activities planned by him and sales staff who have been systematically trained, and they are also among the top three consumer markets in the country.
But in other places, these advantages may not exist. A sales volume of [-] yuan per month is considered good. Add in the split of accounts with shopping malls and road freight, and the net profit in his hands is about [-] to [-] yuan.
The total profit from a dozen cities is only [-] to [-] yuan, which is really not much.
But right.
As long as these channels are opened, as people's purchasing power increases, profits will rise at an extremely fast rate, and eventually they will become the cash cow that he relied on most in the 80s, providing a steady stream of funds for what he will do in the future.
"Such a small amount of money is not enough."
The golden inscriptions are like deflated rubber balls.
The waiter brought the main dish, beef braised in red wine.
Li Cunxi took a bite and it tasted okay.
"When doing business, you can't just consider immediate benefits. Sometimes you lose money in order to make more money in the future."
"Oh, since Brother Xi is optimistic about it, let's get started. What do you think we should do?"
"Go to the film studio to borrow equipment and shoot commercials."
Li Cunxi recalled the classic advertisements from the previous life in his mind, and planned to directly plagiarize them and promote them on LongTV.
As for the posters needed on the streets and in paper media, he can just draw them himself.
The next day.
Li Cunxi and Jin Wen came to the film studio and found Su Han directly.
Su Han said with a dark face: "You still have the nerve to find me? You fucking promised to help me chase Feng Yuan, but Feng Yuan has gone to Xiangjiang now, what should I do?"
"Everyone is gone and you can't go to Xiangjiang. Then find another one. How can such a handsome young man hang himself from a tree?"
Li Cunxi said matter-of-factly.
Su Han thought it made sense, but soon said angrily: "Whether I go to Xiangjiang or not is my business, but you promised me and failed to do it, so you have to compensate me."
If people are gone, money will be needed.
Li Cunxi grinned and said, "I'm here to make it up to you today, but you have to give me a chance to make it up to you."