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Chapter 378 The Surprise at the Press Conference

Chapter 378 The Surprise at the Press Conference

In the next few days, Fan Bizhuang and Molina, under the guidance of Geng Ziyu and Health Care, went to the Great Wall, the Forbidden City, and the Temple of Heaven... Some of BJ's famous historical attractions have left his memories footprint.

BJ is indeed a city with profound history and heritage. Here, there are glorious or humiliating marks left by history. Here, there is also a new civilization that combines history and modern technology.

This is a city full of vigor, just like today's China, full of vigor and vitality, full of youthful strength, and unparalleled potential.

Bustling, noisy, everyone is very busy, everyone's face is full of hope for the future...

This is Fan Bizhuang’s most intuitive feeling. Unlike Europe, in Spain, in small towns, even in Valencia and Madrid, the pace of life there is very slow, and people live leisurely every day, while In BJ, everyone is running for the future and making their own efforts for the prosperity and strength of the country.

"It's a beautiful city! It's an amazing country!"

This is Molina's emotion. After visiting so many scenic spots and browsing many places of interest, he naturally felt the magnificence and beauty of BJ. As for the magic, well, cheap counterfeit goods, exquisite souvenirs, and There are countless gourmet snacks... In his opinion, is it amazing that a country or a city can have so many interesting things that emerge one after another?

"Okay, the play thing is over for the time being, we are going to start working!"

After a few days of relaxing, Fan Bizhuang finally decided to start "work". He still hasn't forgotten that he has some business activities in addition to traveling during this trip to China.

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"It's just a branch of a sports apparel company. What's the point of doing an on-site interview? I guess it's just releasing some new sneakers and sportswear, and there's also an on-site press conference. Is it necessary to hold such a grand ceremony? Really? ..."

Yang Ming stood in the conference room of the Grand Hyatt Hotel, to be precise, in the large room that was temporarily arranged as a conference site, with a camera in his hand, complaining unhappily.

Yang Ming is a sports reporter, not an employee of a well-known media newspaper. Like most of his peers, he works for a little-known local newspaper in BJ, which is different from those big newspapers that specialize in sports news. Although nominally he is also a media worker who specializes in sports news, but his scope of business is wide. He has to run football, basketball, table tennis, even badminton. He also has to keep up, the most outrageous thing, he still has to follow up when any sports company has new clothing and sneakers on the market... Anyway, he can't miss almost any news that has something to do with sports. Let your own newspaper have a small business. If you want to survive in the fiercely competitive city of BJ, then you must not miss any news. Even if a sports star and an entertainment star have a baby, it must be reported!

Today, Yang Ming received the task of participating in a press conference at the Grand Hyatt Hotel in DC.

On the way to the hotel, Yang Ming inquired about some of his colleagues and found out that this press conference was held by Xtep.

Yang Ming, who is engaged in sports news reports, is no stranger to this sports brand company.It can be said that among many sports brands in China, the development of Xtep in recent years is the most outstanding one. In the past few years, Xtep has become famous and aggressively seized the market. They are the first brand in China to implement star promotion and endorsement Clothing, the first person to eat crabs always has a lot of bargains to take, and the vigorous development in the past few years proves this.

Last year, Xtep sparked a new round of upsurge of public opinion in China, and they became the first company to sponsor a top European league team.

This was explosive news at the time. China is a big football country, and at least 13 million of its [-] billion people are football fans.However, Chinese football is not up to date, and the fans have no choice but to bet on the European teams.

Villarreal is not considered a veteran European team, but their performance in recent seasons has been outstanding in La Liga, and they also have a lot of supporters in China, especially when it was revealed that there was a team in the submarine team. After playing for a Chinese player, is the fame and influence even more like a rocket going to the sky, soaring upwards!

It is such a team, but it formed a strategic partnership with Xtep and became its sponsor. This caused a complete sensation in this ancient oriental country at that time. The clothing category has almost reached a peak, and it has become the best-selling brand clothing in China. It is not far from making money, let alone making money.

However, no matter how big the influence is, it will slowly quiet down over time. At the very beginning, Xtep launched new products from time to time, and showed that this is the same as the one used by Villarreal club players. The sales volume was almost insane, but now, although there are still many people paying attention, they are not as crazy.

Yang Ming had participated in similar new product launches several times before, but he gradually lost interest and always promoted his own products. No matter how many press conferences he attended, they would not have much news value.

Yes, Yang Ming thought that this time it was another jersey and sneaker promotion exhibition organized by Xtep, so he immediately lost interest.In addition, Xtep's headquarters is in QZ City, FJ Province, and BJ's side is just a branch company, which is much smaller in scale and influence, so even if their new products are blown to the sky, if they want to attract Yang Ming It can be said that it is extremely difficult for the old driver.

Yang Ming really didn't want to come to this Rao Shi Zi Niao press conference, but he had no choice but to come to the scene obediently after his boss gave an order, no matter how reluctant he was.

But what surprised Yang Ming was that there were no promotional portraits of sportswear and sneakers on the press conference site. There were only Villarreal's "family portraits" hanging around, and in the center of the venue was a huge A projector is playing a commercial on it.

Yang Ming is no stranger to this commercial. In the past half a year, this commercial has been widely circulated throughout China, especially among fans. The reason is simple. Members participated in the promotional film for Xtep, and thanks to this promotional film, Xtep's sports products are selling well in China.

"Sure enough, it's still an old routine!"

Yang Ming thought about it again and confirmed his guess even more.

With the Villarreal gimmick as the background, isn't it self-evident what the purpose is?Ha, I'm afraid there will be some sports shoes and sportswear later, which are marked as special equipment for Villarreal players. With this gimmick to create a wave of hype, naturally a lot of fans will buy it.

There are quite a few sports reporters who have the same idea as Yang Ming. Many reporters gathered together and chatted in low voices, completely ignoring the press conference.For them, this kind of press conference with little value is just to go through the motions, take a few photos when the meeting is about to end, and go back to deal with the business.

It didn't take long before a middle-aged man dressed as a host came onto the stage with a microphone. After some innocuous remarks, several people with Xtep's general manager and other managers appeared on the stage.

Sure enough, as most reporters expected, these so-called managers first gave a speech of thanks, then summarized the present and looked forward to the future, and then began to talk about Xtep's brand concept.

"As we all know, Xtep is a sports apparel company with a unique concept, advocating avant-garde, fashion, individuality and freedom...just like our slogan, making sports unique. We will stick to the consistent line, Go on unswervingly, let every Chinese who loves sports feel the unique charm of sports..."

Yang Ming rolled his eyes in the audience, and lamented helplessly in his heart: "I knew it would be like this. Next, should I promote the product? Well, let me guess, is it shoes or clothes? Is it the Spider-Man generations?" ..."

Xtep once launched a series of shoes called Spider-Man, which was once all the rage in China, but now Yang Ming is complaining about it.

Sure enough, the person in charge of Xtep on the stage continued his speech.

"Last year, our company reached a strategic partnership with La Liga's top professional team, Villarreal. Over the past year or so, we have developed a lot of sportswear with the theme of yellow submarines. And this time, after more than half a year of careful preparation, we will once again launch a series of sportswear, which uses the most advanced…”

Yang Ming is speechless, look, it really is like this, using Villarreal's gimmick to sell shoes, clothes, football... I just can't figure it out, can we change it?It's always the same, don't bother you, we reporters can't stand it anymore!

"Okay, let's stop talking nonsense, the real surprise moment is coming!... Next, please, Xtep's image spokesperson in China, come on stage!... He is a real professional player, he is a A true football superstar, he is... yes, he is Fan! Fan Bizhuang!"

When Yang Ming was about to be tormented by the person in charge's melodious voice, and almost fell asleep, suddenly such a voice came from the stereo at the scene.

What?No more introductions?Don't sell jerseys and shoes?Spokesperson?Or the spokesperson for China?

The script is wrong!

Wait, I seem to hear a name, Superstar?Fan?Fan Bizhuang? !

Yang Ming was stunned for a moment, then woke up with a start, he immediately jumped up from his seat as if he had been stung by a scorpion.

"Fan Bizhuang?!"

Almost the same movements as him were made by other colleagues who were originally depressed. Almost all the reporters on the scene jumped up at the same moment, looked at each other in all directions, and then turned their shocked and disbelieving eyes to on stage.

A teenager, wearing ordinary sportswear, with an indifferent expression on his face, walked onto the stage unhurriedly.

There is no light, no music, everything is so ordinary, but it instantly becomes the focus of attention of the audience.

This face, such an indifferent expression, is not Fan Bizhuang, not Fan Ye, who else could it be? !

"Fan Bizhuang?!"

"It's really... Master Fan!"

"Oh my god! Master Fan has returned to China?! Damn it, there is no news at all before! Master Fan suddenly appeared here, it's really...too surprising!"

"However... Fan Ye seems to have signed a contract with Xtep, and is the company's image spokesperson!"

The lifeless scene of the press conference suddenly felt like a boulder was thrown into a calm lake, and there was a loud explosion!

(End of this chapter)