roccoschili Chapter 226 The person behind the scenes
Chapter 226 The person behind the scenes
"What? 105 million copies?"
Upon hearing this number, Circus Jane was stunned.
How long has this Xingchen Daily been established?
In less than a year, from nothing, the daily sales reached 105 million newspapers.
The Oriental Daily originally sold 150 million copies a day, but its sales plummeted by 20%, and now it sells about 120 million copies a day.
Today, Star News has become the second largest newspaper group in Hong Kong.
It is only about 150,000 copies less than the daily circulation of Oriental Daily News.
Moreover, this number is obviously decreasing.
One day, perhaps, Star Newspapers will reach the top and become the number one newspaper group in Hong Kong.
Ma Xizhen felt that if they did not take some measures, it would only take two or three months for Oriental Press to lose its top spot in the newspaper industry.
"Why is there such a big change in the Xingchen Daily?" Ma Xizhen looked at Du Yucheng and asked seriously.
Just a month ago, the daily circulation of Xingchen Daily was still hovering below 50,000 copies.
As a result, the daily sales have reached 680,000 copies.
"Because of "A Step into the Past,"" Du Yucheng said with a wry smile.
"A Step into the Past?"
Hearing the name, Ma Xizhen was stunned for a moment, then asked, "What is this?"
"This is a novel. To be exact, it is a long novel serialized in Xingchen Daily." Du Yucheng said.
"Just because of a novel, you beat our Oriental Daily News to pieces?" Ma Xizhen's face darkened when she heard this. "Back then, Cha Liangyong's Ming Pao didn't have such great power."
Indeed, when Louis Cha's Ming Pao was serializing novels such as The Legend of the Condor Heroes, it did not have such great power.
"I have investigated. At the beginning, Sing Tao Daily did gain a lot of readers because of this novel. In just three days, the daily sales increased from 30,000 to 100,000. I didn't care at the time..."
Du Yucheng said, with a hint of desolation in his eyes, “But later I found out that I was wrong.
As for Xingchen Daily, its quality, whether in typesetting or content updating, is not only not inferior to our Oriental Daily, but it even surpasses it in terms of content.
Therefore, coupled with the bonus of this novel, the Xingchen Daily exploded... "
After saying that, Du Yucheng sighed again.
If he could do it again, he would never be so careless.
Just as Ma Xizhen said, the novel is excellent and he has read it, and it is really enjoyable to read.
However, it would be unrealistic to use just one novel to boost the overall sales of newspapers.
If the daily sales could increase to 100,000 copies, it would be very good, and after the novel is finished serializing, the newspaper would be back to its original state.
However, no one expected that the layout of Xingchen Daily was more concise than that of Oriental Daily, which made it very pleasing to the eye at first glance.
Moreover, the content is also very good.
Whatever they have in Oriental Daily will definitely be in Xingchen Daily, and whatever they don’t have in Oriental Daily will definitely be in Xingchen Daily.
Not only that, in terms of the comments under the newspaper columns, Xingchen Daily analyzes from an absolute third-person perspective and does not favor anyone.
I will not be biased towards you or think that you are right just because you are weak.
For example, just a few days ago, a vicious demolition incident occurred in Saigon, resulting in three deaths and injuries.
The cause of the incident was that the real estate developer had signed an agreement with the residents to be relocated, and both parties had reached an agreement.
As a result, on the day before the demolition, one of the households to be relocated changed their minds and demanded that the developer increase the amount by another 10 million yuan, otherwise they would block the demolition.
No matter what era or time, those who are responsible for demolition have never been good people.
The result is predictable. The demolition team, which was involved in organized crime, accidentally killed three people from the family being demolished, leaving only the youngest pair of children, who were about twelve or thirteen years old.
As soon as this incident happened, public opinion in Hong Kong was in an uproar, and everyone blindly stood on the side of the people being relocated.
This was also true for the Oriental Daily when they commented on it.
But only the Star Daily published a comment that brought the whole of Hong Kong to silence.
The comments are from an absolute third-party perspective, and first criticize the people who were being evicted. The agreement had been signed, but their greed led to the tragedy.
Of course, it is even more wrong for the demolition party to beat someone to death. If the price is not right, it can be resolved through negotiation, but there is always a price to pay for killing someone... As a result, because of this statement by the Xingchen Daily criticizing the demolition households, many people remained silent.
If you think about it carefully, killing is definitely wrong and it must be punished by law, but after signing the agreement, you blackmail the other party for 10 million.
Is it possible that the other party will agree?
If the demolition party agrees and your family gives an extra 10 million, will other families see this and follow suit?
If you have an extra 10 million, and other companies have an extra 10 million, it doesn't have to be much, but just one hundred companies will have to pay an extra 1 billion.
So, when everyone calmed down, they developed a favorable impression of the Xingchen Daily.
This is a conscientious media. It will not stand on the absolute weak side, but just discuss the matter at hand and explain it from an absolute third-person perspective.
As a result, the sales volume of Xingchen Daily is now catching up with Oriental Daily.
Listening to Du Yucheng's report, Ma Xizhen's expression became solemn.
He knew that after its establishment, Oriental Daily encountered its biggest opponent.
Once the Oriental Daily can no longer hold on, it will be hit hard and become a stepping stone for the Xingchen Daily.
After all, Oriental Daily and Xingchen Daily are highly similar in content and there is no coexistence between them.
In fact, it is not just the Xingchen Daily and Oriental Daily. As long as it is a daily newspaper, the content is highly similar.
"Chairman, what should we do now?" Du Yucheng looked at Ma Xizhen and asked.
He had no other options.
If there was a way, he would have used it long ago and would not have waited until now.
"Who is the boss of Xingchen Press?" Ma Xizhen looked at Du Yucheng and asked.
To be honest, he didn't have the confidence to let Ma Xizhen solve the problem of Xingchen Daily through direct means.
Therefore, when we cannot deal with Xingchen Daily, we can only deal with the people behind Xingchen Daily.
However, Ma Xizhen has never been familiar with the Xingchen Daily, so she doesn’t know who is behind this newspaper.
"As for Xingchen Daily, the person who has always appeared is a woman named Le Huizhen, but she is not the boss. The real boss is a man named Su Ruiwen." Du Yucheng said.