roccoschili Page 1263
Page 1263
In her opinion, website traffic is what determines the power of omni-channel.
Fang Tian thought for a while and said, "It's hard to say, the waves should be bigger."
The beauty in the cheongsam was surprised: "Then why is the omni-channel of Soft Cloud better than that of Sea Wave?"
Fang Tian smiled and said: "This is the problem of conversion rate. The traffic of the waves is huge, and the conversion rate is far inferior to that of Soft Cloud."
The beauty in the cheongsam frowned, a little confused.
"Conversion rate, to put it simply, is how many of these traffic will be converted into readers. It's like a store with a lot of traffic, but how many people will buy something is the key." Fang Tian said slowly.
The woman nodded slightly: "But why is the conversion rate of ocean waves not as good as that of soft clouds?"
Fang Tian said: "Sea Wave's main business is media services. In other words, Ocean Wave is an Internet media company. Their news and music are very famous in China."
"As for Soft Cloud, there are many applications under its banner, but the root of Soft Cloud lies in social networking, which is yy."
"It's very clear now. Waves is a media Internet product, while Softcloud is an Internet social product. The conversion rate of media products is very low, which is far inferior to social networking."
Speaking of traffic conversion rate, Fang Tian thought of the four major portals, Sina, Tencent, NetEase and Sohu.
In 2000, when the Internet was just emerging, these four major portals swallowed up at least half of the country's network traffic.
And Tencent is the most inconspicuous. It is not as good as Sina in news, it is not as good as NetEase in e-mail, and it didn’t start as early as Sohu.
But a few years later, looking back, Tencent is the real dark horse.
Relying on social software to dominate the world, the other three portals are far behind.
At that time, no one saw the power of social communication. Not only was the rapid growth of users, but there was also a point that others had not discovered, that is, the conversion rate was super high!
When Tencent makes application software, it almost becomes popular one by one. It is easy to transfer QQ users, quit a new application, and it will quickly become popular.
But what about the media?Take the most typical example of Sina, they are making games and music, but media users have not been converted into users of entertainment products in the end, and Sina has not made a single entertainment product successfully.
Sina's loss to Tencent was also due to strategic vision. In fact, long before the QQ fire, Sina made an instant messaging software UC, which was even more famous than QQ back then.
At that time, Tencent was short of funds, and the founder almost sold QQ for 60.
If Sina at that time had launched instant messaging, there would be no such thing as QQ in the future.
It's just that Sina just treats social communication UC as a sideline business, and puts all its focus on media services.
Tencent, on the other hand, regards QQ as its main business, got investment from Li Xiaochao, and after overcoming the financial difficulties, it has been singing all the way and developing by leaps and bounds.
The cheongsam beauty clapped her hands and said with a smile: "I understand. The timely interconnection of social software determines its conversion rate, which is unmatched by other products."
"Yes. You are so smart." Fang Tian snapped his fingers.
The beauty in the cheongsam looked up at the starry sky building in front of her, which was more than 20 stories high and covered a huge area.
"Fang Tian, is this your company?"
"En." Fang Tian nodded.
"Sure enough, you who write software make more money than I do."
This cheongsam woman is none other than Zhang Mailing, the great writer Zhang.
"Haha!" Fang Tian laughed loudly: "It's different."
"Why is it different?" Zhang Mailing said with a smile: "Writing and writing software have a lot in common. Software authors, software authors, aren't those who develop software also authors?"
"Yes." Fang Tian laughed.
Strolling by the lake, chatting with the bookish cheongsam beauties, you will feel happy!
At this moment, Yang Fan ran over from a distance, excitedly said while running: "Brother Tian, good news, good news!"
He was still carrying a box in his hand. He was at the breakfast shop just now, when he heard the good news, he packed it and ran over immediately.
"What good news? Are you going to marry a wife?" Fang Tian asked with a smile.
"Haha, even more excited than me marrying a wife!" Yang Fan stood in front of him and laughed loudly: "The data of Xianjian has increased dramatically in the past few days! It's like a blowout!"
"Say, tell me, how is the data now?" Fang Tian was excited and grabbed Yang Fan's collar.
"Cough, cough." Yang Fan's throat was strangled by his collar, and he coughed several times.
Seeing his unhurried appearance, he was actually very anxious.
Seeing this, Zhang Mailing immediately pulled Fang Tian's hand away.
Panting, Yang Fan reported with a smile: "As of just eight o'clock, the collection of "Legend of Sword and Feixia" exceeded 80! Tickets exceeded 300 million! The number of hits exceeded 8 million!"
"Hahahahahaha!" Fang Tian burst into laughter with excitement!
Zhang Mailing's eyes widened, and her heart was equally excited. The results of the book Immortal Sword have exceeded her imagination!
"Where is the sword god? How about the data of the sword god?" Fang Tian couldn't wait to ask.
"I don't know yet." Yang Fan shook his head.
At the same time, Wen Zhiyuan was sleeping on the big bed at home.
"Dinglingling... Dinglingling..." The phone by the bedside rang.
"Who is it?" Wen Zhiyuan took the phone very irritably, connected it to his ear.
"Boss, it's bad, it's bad, the latest battle report is very bad!" the male assistant said in a hurry.
Hearing this, Wen Zhiyuan immediately raised his spirits and sat up.
He took a deep breath and asked, "What happened to the other party's data now?"
The male assistant quickly said: "As of eight o'clock just now, the number of clicks on Xianjian has exceeded 8 million!"
8 million!
Wen Zhiyuan almost rolled off the bed.
Even though he knew that the data of this book would increase rapidly after Soft Cloud opened up all channels, but he never imagined that it would be so fast!
A book with less than 20 words has 8 million clicks, which is too damn heaven-defying!
Seeing other people's data skyrocket, I feel cold inside.
Wen Zhiyuan took a deep breath: "How is the data of the Sword God?"