Go back to 1990 to start a business

Chapter 122 Entrepreneurship Speech 3

"What should be the first step? Three words: Find the direction.

I once told a boss that once you see how busy you are with small things all day long, you will know that your abilities are limited. This is your limit.

The best entrepreneur only needs to do three things: find people, find money, and find direction.

Let’s talk about finding the direction first.

And the importance cannot be overstated.

It can be said that as long as you stand in the right outlet, pigs can fly into the sky.

But if you go in the wrong direction, no matter how hard you try, it will be in vain, or half the result with twice the result.

You may work ten times harder than others but fail, while others may just go in the right direction but succeed easily. "

The eyes of countless spectators were already shining, just waiting for Xia Chuan to tell them where the wind outlet was so they could fly into the sky.

“Let’s talk about the general direction first.

The torrent of reform is rolling forward.We are moving towards the glorious road of marketization and legalization.This direction is in line with the laws of social development and is irreversible.Streams can be diverted, but I haven't heard that the Yangtze River water can be reversed.Forcibly changing the direction will only lead to disaster.

Innovation is the first driving force for development.

Innovation, right?

There are too many places in life that require innovation.

I can't keep my eyes open when I walk on the street every day, for fear of bumping into someone if I am too innovative. "

Xia Chuan's expression was very painful, and the audience laughed.

"For example, toilet paper, which is the most commonly used, is it not troublesome to tear the rolls of toilet paper now with both hands? If I design a product that can be used without tearing it, is there any demand?

There must be.

The key to innovation lies in demand. You have to innovate based on demand. The greater the demand, the more profitable your innovation will be.Rather than the higher your technological content, the more money you will make. Remember this, demand.

Some of these needs are visible and some are invisible.

No one is clamoring to use toilet paper that doesn’t need to be torn off, but if you innovate, naturally everyone will feel the need.

Everyone knows that needs are met, but latent needs are suitable for innovation.

Potential needs are everywhere in life.

For example, consider plastic packaging for food.

Why are those manufacturers so arrogant that they insist on letting people cut it with scissors?

Let me tell you, these entrepreneurs are not qualified. They still follow the old style of planned economy and will be eliminated by private entrepreneurs sooner or later.

Can it be done without scissors?

It's very simple. You leave a triangular or half-moon-shaped gap in the corner of the package. Wouldn't it open with just two hands?

As for why it is not a straight gap, it is because you have to consider the needs of the elderly and myopia, who may not be able to see.

If you are more generous, you can make the upper and lower ends of the plastic packaging zigzag, and tear it open with your eyes closed.Is innovation simple? "

The audience was in a commotion and felt very touched. Why can no one do such a simple thing?

Principal Liu nodded secretly, this is hard power. No wonder people don't want to go to school. Schools never teach this.

Chen Ting didn't take it seriously. As long as Xia Chuan didn't say anything that made him sweat, he didn't care what he said.

“Everyone, where does competitiveness come from?

If your product is more innovative than others and meets one more need of users, then your competitiveness will be stronger than others.Of course, you can’t be worse than others in product quality, and you definitely can’t be fake.

In life, it can be said that everything you see can be innovative.

If any of you can name an area of ​​life where innovation is not possible, I'll treat you to lobster for lunch. "

This last sentence is like a stone that stirs up a thousand waves.

The audience was instantly in an uproar.

The whole venue was as excited as a boiling pot, and it was a mess.

Chen Ting suddenly felt a little urgent and sighed to himself that you underestimated these people. Don't mess up your performance. At least I can stump you.

Principal Liu laughed loudly. Well, this interactive ability not only showed his strong self-confidence, but also pushed the atmosphere to a climax.

Backstage, Xuemei Jiang wiped away cold sweat. How could Anton sell lobsters?

This is really true that the emperor is not in a hurry and the eunuch is.

Seeing everyone yelling, Xia Chuan pressed down his hands, and after a moment of silence, he said, "Don't talk all at once, or I won't be able to answer. I'll be the one to decide. That beautiful girl with a ponytail upstairs, what did you just say?" Coming?"

Everyone looked upstairs. The beautiful woman in the first row stood up nervously and shouted: "Air!"

The audience roared with laughter.

Everyone understood that this was purely to make things difficult for Xia Chuan.

Xia Chuan would be lying if he said that air is not a realm of life. Who doesn't need air to live?

If you admit it, you have to treat people to lobster.

Now the fun is big.

Lu Yue and the other women were very angry. They were shameless just to eat lobster, right?

Principal Liu and Chen Ting looked at each other, shook their heads and smiled bitterly.

Looking at Xia Chuan again, he said with a smile:

"Let me ask this beautiful woman first, do you have a boyfriend?"

Everyone burst into laughter.

I can't answer this. Are you looking for an excuse to invite a beautiful woman to dinner?

The ponytail beauty's cheeks turned red with excitement. She was about to say no, but she never expected that a young man next to her raised his hand first and shouted: "I am!"

Whoa!

The audience burst into laughter again, and the scene was extremely hot.

The pony-tailed beauty trembled with anger, but Xia Chuan immediately smiled and said: "You can innovate if you have a boyfriend!"

what?

Everyone was exclaimed by this turn of events. Was it wrong? The air can still be innovative?

The pony-tailed beauty had no choice but to sit down depressedly and glared at the young man fiercely.

The young man was so proud, what can you do to me?

Xia Chuan signaled for silence again, and then continued:

"Air is the most important area of ​​life, but the current situation we are facing is that with the development of industry and the gradual increase in the number of cars, the air quality is getting worse and worse, especially in big cities, such as Yanjing, which is a highly polluted place. , the people’s demand for fresh air is very strong, and this is a big market.”

Everyone was a little dumbfounded. In their opinion, the atmosphere that was unable to innovate turned out to be a big market in Xia Chuan's opinion?

"On the other hand, the air is dry in winter, and dryness can cause many respiratory diseases, especially the damage to the elderly and newborn children. Therefore, this is also a need, and it is a common need among northern families.

Let’s solve the lowest-end needs first, what about air drying?Very simple, air humidifier.

First of all, for this product design, you have to position it as a home appliance product, right?If you have to create a mechanical or chemical reaction type, innovation is already there, but where is the demand?

You cannot be one-sided when considering issues, and you cannot go to extremes for the sake of innovation. Home appliances are electrical appliances after all. Placing them on the table and window sill looks very classy, ​​making people feel that if you don’t buy one, you will be out of date. If you buy one, it will satisfy your vanity needs.

Therefore, our product is finalized.

It is best for your design to be round and have certain aesthetic value from all angles. For example, the base is a lotus leaf and the water container above is a lotus, which can play a decorative role.

As for the electronic design, I think it is very simple. What needs to be noted is that you should not turn it into a steamer. If you really heat the water in the entire container to spray it, then you should not be a business. You are a bit short-sighted. "

Everyone burst into laughter and were inexplicably excited at the same time. This was an innovative product that was tangible and tangible.