roccoschili Chapter 511 Stuck in the neck
Chapter 511 Stuck in the neck
The next day, the voting results of the Pingguo shareholders' meeting were unanimously approved.
Acquired Pingguo through Yike.Resigned by Sculley.Nominated by the major shareholder (Yike), Jobs was unanimously approved as chairman and CEO.
At this point, Jobs has completed the return of the king.
Yike completely let him do what he wanted without any control.
Although the directors had expected it, they were still shocked. Xia Chuan seemed not to make money, but to use technology to promote human development.
Jobs quickly learned about Pingguo's research project, and then came to see Xia Chuan.
This time the two were locked in a room alone to ensure that the secret would not be leaked.
Jobs went through all the research projects and then asked, "What do you think of these projects?"
Xia Chuan said with a smile: "From the perspective of making money, only one of these new products under development can make money, and that is eWorld."
He remembered that the historical eWorld only existed for less than two years. It was released in June 1994 and ceased service in March 6.
The reason was that Steve Jobs had not yet returned, and Apple was in chaos and on the verge of collapse.The CEO at the time, Michael Spindler, made a very strange decision: after launching it, he did not conduct any form of advertising or promotion.
Without resources, it will end in vain.
No one could see the direction clearly at the time, but looking back, I found that they had taken an extremely promising direction, but they just did not have the firm will to go on and did not dare to invest heavily, so they gave up halfway.
There are two interesting facts about eWorld:
First, although the entire life cycle of eWorld is very short, Apple has also developed the eWorld client of tonPDA.
It's a pity that I didn't fully invest in it and couldn't officially release it before the eWorld project was stopped. eWorld almost became the first Internet application that spanned desktop computers and handheld devices.
Second, although eWorld did not receive promotion resources and only existed for less than two years, in an era when Apple was losing money across the board, the eWorld project made Apple money.
How did you earn it?
Apple and America Online signed an eWorld project cooperation agreement in exchange for a lot of cheap America Online stocks.But the entire 90s was the period of the first Internet bubble. America Online's stock price skyrocketed, and Pingguo took the opportunity to sell these stocks and make a fortune.
Of course, Xia Chuan would not let this mistake happen again. He explained in detail what needs to be improved in this project, the importance of the operating system client, the prospects across the Internet and handheld devices, and the application must be opened up.
In fact, as long as he made it clear that the development direction of the Internet must be from computers to mobile Internet, Jobs would have a thorough understanding.
Jobs said excitedly: "I just feel that we should go in this direction, but I am not as sure as you are that mobile Internet will replace computers and become the mainstream market. Then our products will have a general direction."
Of course, computers will continue to develop, but hardware equipment will develop towards miniaturization and mobile development. I have always wanted to make a new product called a music player, or iPod for short, which is carried by a hard disk and can be held in the hand and used anywhere.what do you think? "
Xia Chuan secretly sighed, as expected, success belongs to the prepared mind. Jobs did not want to make a music player just on a whim. He smiled and said:
"This will be a great product that will definitely trigger a revolution in music consumption. It will definitely make money. We need something like this."
Jobs smiled brighter and brighter, "And the touch screen you mentioned is a weak link. The infrared touch screen currently used is cheap, but its frame is fragile and prone to light interference and distortion on curved surfaces. You have No good solution?"
Xia Chuan said with a smile: “It is easy to say that vision and touch are completely consistent, but in practice it is a far-reaching technological breakthrough that will completely change the way users interact with electronic products.
Infrared touch screen technology will soon be obsolete or used in low-end products because it is single touch and what we need is multi-touch.
Resistor technology will be a revolutionary high-end product solution.The touch positioning is accurate, but unfortunately the price is high and it is easy to be scratched and damaged;
A compromise choice is the surface acoustic wave touch screen, which can solve various defects of the touch screen. It is clear and not easy to be damaged, and is suitable for various occasions. The disadvantage is that if there are water droplets and dust on the screen surface, the touch screen will become dull or even stop working. . "
Jobs was shocked. He was far from thinking that Xia Chuan could only see the Internet clearly from a macro perspective. Although he raised the question of touch screens, he was not confident that Xia Chuan could answer it because it was too technical and too detailed.
But he never expected that Xia Chuan would definitely give him a clear direction. He was simply incredible.
……
That night, Xia Chuananna and the four of them held a dinner table meeting.
Anna asked solemnly: "How can we intervene in the most critical chip manufacturing industry?"
"There is no hope at all. It is not a big problem to design chips like Apple's specifically for its own products. But the United States will not allow us to control chip manufacturing companies like Intel under any circumstances." Xia Chuan whispered.
"We didn't touch any of the technology we acquired, and we didn't even recruit our own people." Shiyun frowned slightly.
Xia Chuan smiled bitterly: "Legally we can change it, but the state can't control it yet, so it won't work."
Anna: "What about the acquisition of Taiyuan Semiconductor Manufacturing Co., Ltd.?"
"That's even more impossible." Xia Chuan objected without hesitation.
"If we give up this link, we will always be stuck." Shiyun said.
Yes, even if they are domestic companies in the United States, the U.S. government can control Yike by blocking chips.
Xia Chuan smiled and said: "There is only one way. We can jam Intel's neck in turn, and everything will be harmonious."
The three people's eyes suddenly lit up, and Anna asked: "Why is it stuck? Which technology can master it?"
"Lithography machine." Xia Chuan softly spat out three words.
Shiyun and Anna were both confused.
"The world's three major lithography companies, Sony, Canon, and ASML, two are based in Japan and one is in the Netherlands. How can they be stuck? The full acquisition violates the Anti-Monopoly Law." Anna asked puzzledly.
Xia Chuan smiled and said: "I won't sell it to you even if I buy it all. You forgot what I said, real high technology is to sail a boat in rapids and shoals. If you go faster, you will live, if you are slower, you will die. Only the first can Live, and the second is death.
Otherwise, how could China not have a single chip company?If you fall behind, you won't be able to sell, but if you don't accumulate, how can you lead?So this is the Achilles heel of our country. If people are stuck, I will leave you without it. "
The three of them thought for a long time, and then Anna asked: "Are you saying that Riben's two companies can't do it? Just acquire ASML?"
The reason is very simple. If you can do it, you can do both. But Xia Chuan said that only one can survive, and it can only be ASML.
Xia Chuan nodded and said: "That's right. Just acquire ASML."
Shiyun reminded: "ASML's technology and market share now lag behind Sony and Canon."
"We are planning. It doesn't matter who is leading now. What is important is who is leading when we need to choke our necks. Sony and Canon will fall further and further behind, and ASML will catch up. The reason is that ASML's innovation model, they It is an open production enterprise.”
"Open manufacturing enterprise?" Shiyun really didn't understand this enterprise.
"That's right. Sony and Canon are closed production companies and produce all their own parts. But ASML is not. 90.00% of their parts are purchased from the best products in the world. Whoever is good will get it. Buy it today. Yes, if your product is surpassed by him tomorrow, then buy his product tomorrow.
It is open, fair and just, allowing everyone to compete, while they only focus on the core key technologies.Such a company may seem to make less money, but the quality of its products will get better and better.On the contrary, the gap between Sony and Canon will become wider and wider, and it will be a matter of time before they are eliminated. "
The three of them suddenly became enlightened.
Anna asked: "Then if we acquire ASML, the U.S. government will not be able to see our intentions?"
Zang Hong asked back: "ASML is a backward company. What are you afraid of? Will the U.S. government care?"
"No, although the US government will not stop it, it will definitely be stopped by the Dutch government. Anyway, it is not troublesome. We must restrict our access to chip manufacturing. Therefore, we cannot acquire ASML in the first step." Xia Chuan said.
Anna had an idea and blurted out: "Are we stuck on ASML's neck?"
Shiyun suddenly collapsed. This was so hilarious. Just to acquire a chip manufacturing company, he actually tried to choke a backward lithography machine company?
Xia Chuan smiled and said: "Yes. Why is it stuck?"
Anna said: "German Zeiss Optical Lens Company!"
"Okay, Anna, you are a qualified general manager." Xia Chuan praised.
Ana immediately smiled with great satisfaction, "I have been working hard not to let you down."