roccoschili Chapter 347 Mid-Autumn Festival (page 12)
Chapter 347 Mid-Autumn Festival (page 12)
The next morning, it was the Mid-Autumn Festival. This was still a year in which the Mid-Autumn Festival and the National Day did not evolve together. As an important traditional festival, the lovely Mid-Autumn Festival also has its own three-day holiday.
It is completely different from the Mid-Autumn Festival that will become an accessory to National Day in the future.
However, for some students who are too far away from home, the three-day holiday is not worth going back. But since it is a festival, there is still a sense of ceremony, so the school is very lively.
Xuexue Supermarket launched mooncake gift boxes early in the morning, and the shelves were filled with colorful items.
It has to be said that Wei Yanling is indeed a person with a small business mind. The mooncakes she sells are all individually packaged with exquisite packaging. The price is not cheap. The product positioning is a bit like the Christmas Eve fruit.
In addition, some windows in the cafeteria that were not doing well took the opportunity to do marketing, offering a mooncake as a gift just by ordering food.
Business is everywhere.
Gu Ming got up from the bed, got dressed and was about to go out, but then he was stopped by Lu Qiang.
"Brother Gu, where are you going?"
"I'm going to the city to have a meeting."
Qiangzi scratched his head: "Remember to come back early in the afternoon. Let's go to the playground for a dinner, drink beer and eat mooncakes."
Gu Ming made an OK gesture: "You are not allowed to start until I arrive."
"of course."
Gu Ming opened the door and walked out, went to the cafeteria to have a meal, and was given a free moon cake, which tasted quite good.
Waiting to leave the cafeteria, Gu Ming drove at a turtle speed on the campus road. Before he reached the school gate, he saw a few familiar figures standing on the roadside setting up a stall selling mooncakes.
Gu Ming pulled the car to the side, lowered the window and took a look: "What are you doing?"
"Doing business." Geng Lei said with his chest raised and his head raised.
"Selling mooncakes?"
Geng Lei glanced at him: "Don't ask questions if you don't want to buy it."
Yu Shuangshuang couldn't help but look at him: "Can you speak?"
"Shuangshuang, I'm already very polite. Look at such a big car parked in front of our stall. How can we sell it?"
Gu Ming put his hand on the car window, glanced out the window, and found 5 large boxes behind Geng Lei, all of which were full of mooncakes.
Not to mention, the taste is quite complete.
"Have you done market research before doing business?"
Geng Lei raised the corner of his mouth slightly: "There are three supermarkets in the school that sell mooncakes, which are more exquisitely packaged, but the prices are exorbitantly expensive. Mine is cheap and affordable. I know who I will choose after thinking about it."
Gu Ming looked away and looked at Xie Xiaoying, Yu Shuangshuang and Lu Huimin who were standing next to him: "You also invested money?"
"No, we don't. Geng Lei bought these mooncakes. We just came here to join in the fun."
"Brother Lei, have you had breakfast this morning?"
Geng Lei was a little confused when he heard the other party calling him brother and asking in his tone whether he had eaten breakfast or not, and he was not sure what he was going to do.
Gu Ming suddenly showed a bright smile: "Then you must not know that the cafeteria gives out free moon cakes."
Geng Lei's expression changed: "Free delivery? There was no such thing last year."
"So I asked you to do market research. The school is so big. How can you compare the paid ones with the free ones?"
"Gu Ming, did you come here specifically to undermine my confidence?" Geng Lei's face looked a little ugly.
Gu Ming waved his hand: "I'm just giving you a piece of advice. If you can retreat, do so as soon as possible."
Geng Lei was not convinced at all: "Not only is the supermarket not free, but the price is twice as much as mine. I went to observe last night, and the sales are just as hot."
"The mooncakes in the supermarket are beautifully packaged. They are not bought to eat, but given as gifts. Can you give this to others? And to be honest, mooncakes are just a formality. You will get tired of eating just one piece. They are free in the canteen. Why should I buy yours as a gift?"
"..."
"Giving them to others, you can't take these and eat them yourself, and the price-performance ratio is not as good as the free ones. What is your market positioning? You are not as handsome as me, how can you still sell mooncakes based on your face?"
"?????"
Gu Ming raised the car window and was about to leave, but he heard Lu Huimin suddenly say: "Gu Ming, we are going to have a dinner at the playground in the afternoon. Do you want to come together in your dormitory?"
"It seems that we also go to the playground in our dormitory. Just ask Lu Qiang. It's fine to go together. It's more lively."
"Okay, then I'll discuss it with your dormitory." Lu Huimin responded sweetly.
Gu Ming nodded, then turned to look at Geng Lei: "Brother Lei, pack 3 mooncakes for me."
Geng Lei immediately wanted to say not to sell it, but then he thought about it and felt that what Gu Ming said seemed reasonable. His product positioning today is not clear, and it is very likely that he will not be able to sell it, but the Mid-Autumn Festival only lasts for one day. If he cannot sell it, he will be really screwed up In hand.
There is no shame in making money, so he rolled up his sleeves and began to pack mooncakes for him without saying a word.
After paying the bill, Gu Ming drove away, while Geng Lei sat on the chair without saying a word.
"Why don't you ask if you can return it? Gu Ming even said that it can't be sold." Yu Shuangshuang said suddenly.
Geng Lei originally wanted to quit, but when he heard that the girl he liked took Gu Ming's words seriously, he suddenly felt bad: "He said he can't sell it if he can't sell it? It's not like he has the final say in the market. "
"..."
At the same time, Gu Ming drove to the Entrepreneur Club in the western suburbs, asked the waiter to prepare a conference room, and then summoned the bosses who participated in the 1 rounds of brand marketing to hold a joint marketing meeting on group joining.
The theme of the conference is that Jinan's major brands cooperate with the brand to conduct a series of online and offline activities.
Because according to Gu Ming's analysis of the future situation, the group buying market at the end of the year will definitely usher in a cooling-off period. What should be eliminated should be eliminated, and what should be acquired should be acquired. The gap period in the middle can be used.
Therefore, Gu Ming needs to make arrangements for the later marketing layout during this period.
"Mr. Gu, the conference room has been cleared. Do you think this is okay?"
"Bring over some more plates. I have a bag of mooncakes in the trunk. Put one in front of everyone."
"Alright Mr. Gu."
The foreman's waiter took Gu Ming's key and went to the parking lot to take out the mooncakes from the trunk. He held them in his hand and glanced at them with confusion.
This mooncake is not a well-known brand, and even the packaging is not very good. It is not even as exquisite as the mooncakes provided by their club. I really don’t know why Mr. Gu brought this bag of mooncakes.
After a while, at Gu Ming's request, the waiter tore off the packaging of the mooncakes, placed them on a plate, and then took away the wrapping paper. At the same time, the CEOs involved in brand marketing also came, and at Gu Ming's Arrangements will be made for the next 6 people to be seated.
"Everyone, today is the Mid-Autumn Festival. I won't say much about blessings. I brought some mooncakes for everyone to try."
"I was studying abroad and couldn't go back during the Mid-Autumn Festival, so my old mother at home was always worried. No, she was afraid that I wouldn't have any mooncakes to eat, so she sent a box of mooncakes from home. I said they were sold in the school, but my mother insisted. Said the mooncakes outside are not as delicious as the mooncakes at home."
"It's not a good brand, and there aren't any high-end fillings in it, but it still tastes like home. I can't finish it by myself, so I brought it for everyone to try together."