After rebirth, I want to destroy my original family

Chapter 358: Let’s have fun together with others (page 12)

After explaining Kou Jing's next tasks, Gu Ming also took advantage of everyone's presence to hold a meeting with the Northern Business Gang's current strategic cooperation brands.

In the 123rd round of marketing, Xihan Heqing’s development path is to follow Zhihu, use university channels to cultivate the market, and then sink.

But this time, Boss Gu suddenly changed the marketing path and asked them to take the lead in deploying in 1rd-tier cities. In addition, 23% of the cooperation lists in the fourth and fifth rounds are foreign companies. Such differences will inevitably occur. Aroused some suspicion.

Is it xenophobic, is it treated differently?

The strategy for building a national market has always been to build a strong reputation in first-tier cities first, right?

The first three rounds of strategic marketing have gone so well, and major brands are now starting to bloom across the country. Why not continue to use such a mature and stable path?

Especially the market in the first-tier cities is so hot due to the group buying business. It is pure profit to deploy in the first-tier cities, but it is a bit confusing to turn around in the second-tier cities, isn't it?

"What do you think?"

"I'm a little hesitant."

"That's not what I said when I came here before."

"And you won't be able to get financing qualifications in the early stage..."

"Why does it feel a bit like a guinea pig?"

There were many related whispers, but Gu Ming did not explain it specifically at the meeting.

These foreign companies actually have a presence in 23rd tier cities, and many of them are even from 23rd tier cities, and have similar development experiences to Jinan’s brands.

Starting from here, the layout can reduce costs on the one hand and make things easier on the other hand.

Because doing business is all about connections. You introduce me to city resources, and I introduce you to supply channels. If we all work together, it will actually advance faster than in first-tier cities.

In addition, why the layout of the 23rd tier cities is related to the strategic plan of the later group building, this cannot be disclosed in advance.

The most important point is that Jinan’s local brands were developed step by step by following Gu Mingyi, but these brands from other places were not, so the mutual trust and cohesion between everyone was not strong.

Although he is bound by a strategic contract, Gu Ming does not want the brand he has raised to be different from his own.

Then what remains is a question of trust.

Are you willing to choose a new development path?

This is actually a kind of preliminary screening of cooperation partners.

On that day, five companies voluntarily withdrew from the strategic cooperation plan because they felt that Gu Ming's development plan was not consistent with their own development paths.

Under the guidance of Kou Jing, the remaining cooperative brands began to be deployed outside the business districts of various cities operated by Xihan Heqing.

"The trend has been achieved, the trend has been achieved!"

Gu Ming stood in front of the fountain in the group building, looking at the reflection in the water, and was so handsome that he wanted to cry.

At the same time, at the Shanghai Suixin Group headquarters, the office they have rented for 5 years is mostly empty.

At the scene, computers, printers, water dispensers and stand-up air conditioners all disappeared, leaving only some documents that had not been taken away, scattered on the ground worthlessly, heralding a silent walk for tea. .

At this time, Ye Ziqing looked out the window at the dark night, silent for a long time, and there was no sadness or joy on his face.

Recently, most of the management teams of Lashou.com and Nuomi.com have withdrawn from Shanghai, leaving only one team for market management. This was a good opportunity to fight back, but they ran out of money.

In fact, when Lashou.com and Nuomi.com joined forces to enter the Shanghai market, they have been abandoned by the capital market.

Because after two rounds of financing, not only did they not open up a new business circle, they even lost most of their original market. Under this situation, no capital would be willing to continue to waste time on them.

Now the market share of 24Quan and Wowo.com has far surpassed that of Suixin Tuan. Even unaccustomed foreign websites like Manzuo.com are overpowering them. In this case, even those market promoters who raise Gu can only Will choose to pick more powerful Gu insects.

Looking back on these crazy seven months, where did they lose?

They started to appear on the stage in Shanghai at the beginning of the year, and they became famous and moved forward without hesitation. At that time, they knew that there would definitely be competitors, but they did not expect that competitors would appear so quickly.

Within five days, Lashou.com came online, blocking their way to the Beijing market.

Suixin Tuan's development plan was immediately interrupted and they had no choice but to go south to Shenzhen.

However, the number of team members expanded significantly in a short period of time due to the increase in the market, resulting in unclear power distribution, chaotic management models, and lagging information transmission. They did not know the news until the second day after Shen Cheng's supervisor was poached.

At that time, the Shenzhen market that had finally been conquered completely collapsed.

Later, in order to survive with their arms broken, they sold their business resources to Nuomi, and persuaded Nuomi to go south to Shenzhen to restrain the business, which bought time for financing and re-stabilized the market.

If the previous steps were all wrong, then this step definitely puts Suixin Tuan on the right track.

But who knows, they will make the wrong decision the next time.

Zhou Zhenhao led his people south to Shenzhen in an attempt to avenge their shame. As a result, old friends and sworn enemies joined forces, changed their guns, and shattered their business in Shanghai. Faced with a 1-on-2 situation, they no longer had the chance to try and make mistakes. .

In this crazy money-burning industry, failing to raise money is equivalent to an early death sentence.

[This is not what the national market does...]

[Senior sister, do you want to be a sheep or a pig? 】

Ye Ziqing chuckled, reached out and pulled off the cap of the pen, and signed his name on the acquisition agreement in front of him.

Although the current value of Suixin Tuan has been cut in half, fortunately the industry is still booming. They packaged and sold their business and team, and with the funds supported by their families, they were able to barely go ashore.

As for the second generation of rich people, there is always a way out when doing things, otherwise everyone would not be so reckless at the beginning. This is the advantage of having someone to help guide you.

"Ziqing, have you finished signing?"

"Well, it's already signed."

Zhou Zhenhao looked at her with his hands in his pockets: "Then let's go out for a meal?"

Cui Yiting also appeared behind him: "Let's eat together."

"it is good."

In a Japanese restaurant in Jing'an, Ye Ziqing, Zhou Zhenhao and Cui Yiting were sitting on the tatami, eating in silence. Although their expressions were calm, they had complicated emotions that no one knew about.

This feeling is like having a dream. It started out as a sweet dream, but became a nightmare as the dream continued. Now that the dream is gone, in addition to the painful sense of loss, the three of them also feel an inexplicable sense of relief.

"I'm going to LaShou.com."

"?"

Zhou Zhenhao suddenly put down his chopsticks: "Kang Jingtao called me the day before yesterday and asked me if I would like to be a marketing manager with them. They are now opening up 23rd-tier cities and are in urgent need of manpower."

Ye Ziqing looked at him with some confusion: "Your family is considered a famous big business, but you are actually willing to be a small marketing manager?"

"Of course I'm not doing it for money, I just have been in this industry for so long and I really want to witness the birth of the final winner."

"You chose LaShou.com because you thought it would be the ultimate winner?"