roccoschili Chapter 1077: Nike's Actions
Chapter 1077: Nike's Actions
Chapter 1077: Nike's Actions
With Li Ba's influence, Adidas has completed the process of returning to NNA. Their performance in North America has skyrocketed, and their performance in Asia has also skyrocketed. Now, they feel that they will usher in another opportunity. They have the opportunity to play in the tennis field. , Impact Nike's influence.
In the field of tennis, like the previous NBA, Adidas is far inferior to Nike.
Nike now holds Federer and Nadal, two of the most famous players in the tennis world, while Adidas has far fewer endorsers than these two.
Originally, Adidas was eyeing the British player Murray. If he played well at Wimbledon this time, he wanted to sign Murray with a lot of money, but after this game, they felt that the opportunity had come.
Nike, however, is extremely troubled. Because of Li Ba, Adidas has lost a large part of its share in the basketball field. Is it going to start in the tennis field now?
Federer was watching Li Ba's game video in his hotel room when his manager walked in and said to him, "Roger, the president of Nike's British headquarters, Mr. Ross, is here."
"Tony, what's up with Nike?"
Federer glanced at his agent, then at the TV.
"He's here on behalf of Nike headquarters and wants to meet you and talk about the Hammers," Tony said.
"Talk to me about hammers? All right."
Federer was a little surprised, what is there to talk about?
But Nike is his sponsor, so he must see him.
Then Tony invited Rose who was waiting outside the door to come in, and the three of them sat down after greeting each other. After Tony served a cup of coffee, he went straight to the topic.
"Mr. Ross, I don't know what you want to talk about?" Federer asked.
"That's right, Roger, are you clear about our relationship between Nike and Adidas? Our president is rushing to London now to deal with this emergency. I mean the emergency, you are clear, the hammer is not ours Man, he made it to the second round, it was a mistake for us," Rose said.
Federer nodded, and Rose continued: "The hammer is Adidas' top card, the top card in all sports. This time he has shown a strong tennis ability, so the company hopes that Roger, you will treat him seriously. If he kills him If you make it to the semi-finals."
Federer said in surprise: "Although his serve is very strong, I just watched his video. His other skills are really average. It is very difficult for him to break out of the 4/4 competition area. He should not be able to pass the test of Djokovic. .”
Rose shook his head and said: "Roger, that's why I told you that you need to be more cautious. Don't underestimate him, you'd better make mental preparations for him to reach the semi-finals. We don't want him to have any The opportunity to win the Wimbledon championship, we at Nike must not let Adidas take away our share in the tennis field, and this means the same to you."
Federer thought for a while, and he and Nike had the same interests, so he nodded.
After sending Rose away, Federer and Toni talked.
He has a very good relationship with Tony. Tony has established a commercial business country for him, which is very important to him, and he also trusts Tony very much.
And he ranked second on the Forbes sports star income list last year, only lower than Hammer Liba, which is Tony's ability.
"Roger, I think Rose's words are right. We can't let the Hammer make further achievements in the tennis field." Tony said cautiously.
Federer nodded, looking at Tony intently.
Tony continued: "Iron Hammer retired for one season in the NBA and announced that he would no longer fight boxing, but even so, his total income last year still exceeded $5 million before tax, not including his stock investment. Proceeds. He is a shareholder of Apple and has a personal seat on Apple’s board of directors.”
Federer nodded. The annual income of 1 million US dollars alone is five times his. The gap between No.2 and No.[-] is a bit big.
"If you let him play again in the tennis field, he will definitely take away your interests. You must know that those top sponsors are limited. If he takes them away, you will lose them, so you must definitely regard him as Your opponent, your opponent in terms of business interests." Tony said very seriously.
"I see." Federer nodded seriously.
Visited Federer, Rose went to visit Nadal.
The reason why he visited Federer first was because Federer is the second seed of this year's Wimbledon and is in the lower half like Li Ba. That is to say, if Li Ba makes it out of the quarter-finals, he will face Federer in the semi-finals.
But one Federer is not enough, he must make preparations to reach the final after defeating Federer, and Nadal is the most likely person in the upper half to reach the final.
Adidas' ability to surpass Li Ba's influence caused Nike to suffer heavy losses. Although Nike's sales did not decline last year, in comparison, Adidas increased by 270 billion US dollars last year. This is the difference.
What annoys Nike even more is that 270% of the US$[-] billion is North America's share, and these shares originally belonged to Nike, and most of them are after the NBA expanded the ball market.
Therefore, Nike has to make all the preparations to stop Li Ba in the tennis field. This is of great importance. His actions were personally arranged by the US headquarters. Before the arrival of the president, he represented not the British headquarters, but the entire Nike.
Federer and Nadal are Nike's weapons to stop Li Ba, but this is not enough, he has to find someone, such as Murray, such as Djokovic, these people are not signed to Nike, but now is the time to sign them up.
Rose then met Nadal first, talked for half an hour, and then made an appointment with Murray.
"Nike wants to sign me with a lot of money?"
Murray was surprised. His current sponsor is a local brand in the UK. If he can sign with Nike, of course the influence and benefits will be better.
Rose sat down with Murray and his agent for more than an hour to iron out some contract details before meeting with Djokovic.
"Djokovic, you still have one month left in your contract at Adidas, and it will expire before the US Open. We hope you can join us, and we will take your contract seriously."
After seeing Djokovic, Rose said bluntly.
"Why did Nike suddenly want to sign me?" Djokovic asked in surprise.
"Suddenly? No, no, no, we've been looking at your potential and your contract is about to expire, so it's about time."
Ross laughed.
"I want better treatment than Adi." Djokovic said greedily.
"That's for sure, you'll even get the same treatment as Nadal," Rose laughed.
"Really?" Djokovic said excitedly.
After talking with Djokovic, Rose went to meet with several players in the 4/4 division. These players are all likely to play against Li Ba, and they are also under the contract of Nike.
Nike has only one requirement for these people, to do everything possible to stop the hammer Li Ba, and win the promotion of contract treatment.
(End of this chapter)