Homecoming of Rebirth

Page 489

"So, if you just say 'digital media', it is more like an engineering category."

"..."

"..."

"..."

Everyone was a little confused.

It's not that they didn't understand what Qi Lei said, but on the contrary, they were confused only after they understood.

Because their personal understanding of digital media is similar to that of Qi Lei, this is an engineering subject!

So here comes the question, for engineering, you can go for computer majors and media technology majors, a combination of the two is enough, why are you looking for us?

There are international politics, psychology, mass media, sociology, and journalism, all of which are masters.

None of them have anything to do with digital media, okay?

"So, the four words of digital media are not comprehensive!"

Liao Fanyi was a little anxious, "Then tell me, how can you make a comprehensive summary!?"

Qi Lei, "Digital media can only be said to explain a subject from a technical level."

"However, because of the media changes brought about by digital technology, the impact and changes on journalism, society, international relations, mass media and other disciplines are the meaning of the existence of this discipline."

"!!!"

"!!!"

Everyone was shocked again, didn't they think of the influence Qi Lei said, they have no idea, where to associate it?

In other words, when this question is raised now, it is ahead of time.

There is no research direction in foreign countries, let alone the domestic academic circles that are used to following foreign countries.

To their surprise, this is not a small category, but a large category of subjects?

Liao Fanyi asked tentatively, "Includes a lot?"

Qi Lei nodded, "A lot!"

"What specifically?"

Qi Lei, "What I can think of includes Internet sociology, Internet psychology, Internet media studies, changes in international relations in the Internet age, cultural penetration, etc. I can't say what it is called, you have to name it yourself."

Liao Fanyi: "..."

Headache, he came to Qi Lei to clarify his doubts, but the more he talked, the more confused he became.

What network sociology, network psychology?Is the network impact that far-reaching?

Regarding this, Qi Lei only said one sentence, "Professor Liao, Professor Pang, Professor Zhang, maybe you don't have any idea now, so I will simply give you an example!"

"The era of traditional media!" Qi Lei became more and more serious, "Including now!!"

"The concept of news and mass communication is one-way, at least our country is one-way and centralized!"

Liao Fanyi became serious, "Be more specific."

Qi Lei, "Our national system determines the nature of our official media and social media, which are easy to control and dominate!"

"In addition to the nature of traditional media, one is talking and the other is listening."

"The media says, the people listen."

"As a result, public opinion and national thinking are easy to guide!!"

"Western thought and reactionary speech cannot break through this barrier, and the cost of cultural defense is extremely low and extremely strong!"

"Even if individual voices are harsh, there is no channel to speak out."

"However, in the Internet age, the media is two-way and divergent!!"

"When the media is talking, anyone can say it. For a message, anyone is a disseminator, and anyone is an audience."

"In this case, your news defense and cultural barriers will lose their advantages. If you use traditional journalism methods to defend and guide when everything is pervasive, you will definitely fail!"

Liao Fanyi, "!!!"

It's a pity that Qi Lei hasn't finished yet, "Journalism is aimed at the theory of traditional media, the basic understanding of mass media, and its impact on sociology, public psychology, and international relations."

"These countermeasures will be ineffective!"

"At that time, it will not be as simple as news failure."

"Traditional media will fall behind, lose authority, lose credibility, and be caught off guard with all kinds of methods you can't think of!"

"That's what studying this discipline is about!"

Pang Qingfang sweated down there.

"Yes, is it that scary?"

Chapter 275 The Path Connecting the Present and the Future ([-])

The future, for people 20 years ago, was almost a magical age.

People in 2000 could not have imagined that a palm-sized mobile phone could manipulate the world, obtain all information, and even control people's basic necessities of life.

It is even more impossible to understand why the Internet era, which has been defined since the birth of the Internet in 1989, can subvert people's traditional cognition ten years later.

Therefore, even though what Qi Lei said was well-founded, a group of old scholars with an average age of 50 to 17 years old and famous in their respective academic fields could hardly be moved by this [-]-year-old boy in front of him.

See, this is the difficulty and inefficiency of conveying information.

As a young man in his early thirties, Liao Fanyi thought he was advancing with the times, but he still had a lot of doubts.

"Qi Lei, I have to admit that your analysis is logical and forward-looking. However, there is a big problem in it."

Qi Lei smiled, he knew where the problem Liao Fanyi said was.

"You mean, the speed of the Internet, and the limitations of a home network?"

Liao Fanyi nodded, "Yes!"

This is indeed what Liao Fanyi said.

"Even if the situation you mentioned may happen, two-way information transmission and divergent media models may become a reality in the future. But, when? How far in the future is this, have you thought about it?"

With a wry smile, he said, "We did some homework before we came here. Even though the Internet is booming in China, there is an indisputable fact that we are still in the primary stage. It is not difficult to predict that we will be in the primary stage for a long time!"

"Now we only have more than 2000 million Internet users, and a considerable part of them belong to Internet cafe users, and the popularity of home computers is still far away."

"This is a very real problem. Our country is not that rich, and neither are the people. A computer that costs tens of thousands is still a luxury."

"Under such conditions, isn't it too ambitious to talk about the issue of network information after popularization?"

"Of course, I don't mean that there can be no forward-looking. It is necessary to do some preventive research. However, this forward-looking also has a scope."

"Even if we study the state of new media 20 years from now, it will still be meaningful."

"But what if it's 30 or 50 years?"

"I think the social form you mentioned that everyone is popular, everyone is a source of information, and everyone is a media is too far away. It is worthless for us to do it now."

Said Qi Lei wry smile.

Another 20 years? 50 years?You also underestimate China and the world too much! !

However, this is impossible.

Qi Lei can't tell Liao Fanyi that in just three or four years, the cost of electronic components will be cut down like a cliff, and the price of home computers will be lower and lower.

He can't even say that after seven years, Apple and Android will officially enter the mobile Internet era.

Fifteen years later, a thousand yuan smartphone, if calculated according to the current purchasing power, will cost 15 to 100 yuan, which is the price of a Walkman in 150.

It's a pity that these are messages that cannot be conveyed, and no one will believe them.

Even if Qi Lei brought out the big data of Sanshi Company, it would not be convincing.

Because the data of any Internet company cannot predict the explosive development in the future, let alone those "laymen" who have absolutely no understanding of the Internet industry.

Even people in the industry like Ding Lei and Wang Zhendong couldn't accept the iterative speed of Internet updates in Qi Lei's mind.

Yes, not to mention them, even the governments of those countries in later generations did not expect the information age, such an era.

As a result, some disciplines related to Internet media were established and researched relatively late, and everyone did not realize it.

However, Western countries have natural advantages in this regard.

For one thing, the development of the Internet in other countries is earlier than that in China, and the experience accumulated in this area is incomparable.

Second, part of the application of media studies under the democratic thinking of Western countries is interoperable with Internet media thinking.The method they later used on the motherland was the dark side of the two-party election that they have been playing for hundreds of years.

Smearing, distorting right and wrong, psychological warfare, public opinion warfare, digging up black material to cause stumbling blocks, weakening attention, cultural blockade, and so on.

Even after seeing it again and again, you still can't even understand it.

While begging you for help, you have to trick you, let alone understand.

In the eyes of ordinary people, this is shameless. How can a country be so shameless?

However, there is nothing trivial about academics, which is driven by logic and interests behind it, and needs to be studied.

The stalk of "walking 50" was once popular in later generations, so the question is, why did the walking 50 appear?

Among them, there are indeed 50, but a considerable part of them has nothing to do with 50. They are really brain-dead "tap water".

What causes it?

It is cultural penetration, lost from the media level.

After losing for a long time, after reacting, he was still passive.

Including in later film and television dramas, why are there so many illogical fragments?

Not to mention divine dramas, in some urban dramas, one can live in a luxury house with a monthly salary of 3000 yuan, and go to high-end places wearing a famous brand.

Are the screenwriters and directors really brain-dead?

no!From the perspective of economics and media studies, this has internal logic and is a profitable business.

From the perspective that ordinary people can't see, we suffer a lot, and we suffer a lot.

Although foreign countries started relatively late in this field, due to various reasons, the development is not slow at all.

But it is not good in China, the response is slow, and it is starting from scratch, not to mention how many losses it has suffered in the cultural and political aspects, how much suffering has been suffered just in the guidance of public opinion and struggle?

However, these things still cannot be directly expressed in this era, and no one will believe them, let alone understand them.

Because in the eyes of these authorities engaged in news, international relations, and sociology, Qi Lei is also an "amateur".

The words make sense, but they are not practical.

What about the popularity of the Internet?Our country is in and has been in the position of a developing country for a long time, and there is still a huge gap between our country and developed countries.

This sentence is not a joke in this era, it is deeply rooted.

Don't say that the next 20 years will be the process of China's rise to become a big and powerful country. Even if Qi Lei told them that our bid for the Olympics will be successful in two years.

These old men have to think, aren't you too confident?We're not that good yet.

At this moment, Qi Lei lowered his head and remained silent. He was thinking, even if he had a little hope of convincing Liao Fanyi, this would not happen after 35 years.

However, in the end Qi Lei gave up, it was completely impossible.

Then...

Then try another way! !

He raised his head and took a deep breath, "Professor Liao, Professor Pang, Professor Zhang, I can't prove how fast the information explosion comes."

As soon as these words came out, Liao Fanyi and the others all looked at each other, feeling a little relieved suddenly! ?

Yes, easy!

In this subject, they have no idea about the value of research, let alone what to research.

Even if there is strong support from above, the more support from above, the greater the pressure on them.

But now, Qi Lei said what he said, and he can't prove it, which means he has lifted the burden from everyone's shoulders.