Homecoming of Rebirth

Page 1237

And Paulson knew clearly that what this guy was talking about must be dollars, not RMB.

"Do you want so much?"

Qi Lei raised his head, "What? Does your heart hurt? Then don't brag about it!"

Paulson's cheeks were slightly hot, "Qi, what are you talking about? It's not about money, the main thing is..."

After pondering for a moment, "You know, even if I provide you with funds, I still need to know where the money is spent?"

Qi Lei bared his teeth and smiled, "When you get off the plane, you will know where the flowers are."

Paulson was speechless, thinking, he doesn't really need so much money, does he?

As a result, Paulson's face turned green when he got off the plane.

He found that Qi Lei was going to be short, how could 100 billion be enough?

"Qi, you lunatic, you actually used the simplest and most brutal way to speed up!"

what way?

Hehe, in order to deal with the countdown to 700 caused by Nokia, Modu Lab selected relevant personnel from semiconductor manufacturers and mobile phone design units across the country to form four design teams of [-] people.

Even the office space and the laboratory are borrowed from Jiaotong University and other schools.

The four teams start at the same time, which means they are developing four smartphones at the same time.

To put it more bluntly, the four tracks start at the same time, the last one wins, and the three are out.

It would be strange if it didn't burn money.

Paulson was dumbfounded, "Qi, are you really crazy? You...how much will you spend? Can you get your money back?"

Does he not consider the cost?

Regarding this, Qi Lei smiled slightly, "Cost? It's not worth mentioning in front of benefits!"

Paulson, "..."

……

Chapter 608 No. 0 machine

Qi Lei's impression of Paulson is that he has some adventurous spirit, and that he can always turn a corner, which is also one of his strengths.

But the thing is, it's not about adventurousness anymore, he's crazy!

The four groups are neck and neck, how can this be competition?In Paulson's view, it was more like being angry.

However, the problem came again.

"In front of the benefits, the cost is not worth mentioning!"

Paulson stood there in a daze, and suddenly found a problem, that is:

He and Qi Lei have always been discussing the macro strategy, and have been laying out the general direction. The two seem to have never had a serious discussion on the issue of profitability.

Of course, it would be bullshit not to make expected judgments about profits.Desheng's own evaluation agency has conducted analysis and research on smart machine projects more than once, and the conclusions they often draw are also optimistic.

This project is very promising and profitable.

But now it seems that Paulson realizes that there seems to be a difference between his expected income and Qi Lei's expected income, right?

In Qi Lei's mind, how much profit can support such a large investment in research and development?

"Qi, I think we should have a good chat!"

Qi Lei frowned, "What are you talking about?"

Paulson, "A Question of Earnings."

"Oh." Qi Lei raised his eyebrows, "So we're talking about this? There's no time."

"you!"

Paulson almost choked to death, can we be more reliable?

As a result, Qi Lei spread his hands, "You have seen it all, I really don't have time to discuss these boring issues with you."

I also know what Paulson is worried about. He is worried about losing everything.

In fact, this is all normal. Based on the current profit margins of mobile phone manufacturers, coupled with the data analyzed by Paulson through professional organizations, and the current situation of competition among many companies, the retail price of smartphones after they go on the market should be around 500%. Between $600 and $[-], it won't go any higher.

After deducting about 20% of channel costs and 10% of advertising costs from this price, there is only 350 to 420 US dollars left.

Paulson's ideal state is to leave 20% of the net profit for himself.But if the competition is too fierce, price wars are inevitable, so 10% is not bad.

也就是说，350到420再减去10％，大约310美元到380美元是三石智能机的理想成本。

It’s not that it must be in this range, but only in this range can Sanshi mobile phones have the most operating space and competitiveness.

If the hardware and software costs, patent costs, etc. are removed from the $300, there is actually not much room for research and development.

Paulson made a conservative estimate. If within one year, Sanshi mobile phone can achieve a market share of 3%, then the total research and development expenditure will be controlled within 100 billion.

Of course, this is calculated according to the research and development standards of Sanshi in North America, excluding Qi Lei's investment in Sanshi in China and his efforts to leverage the entire Chinese semiconductor industry.

If you count that, there is nothing to count, and Paulson has nothing to do with it, it's Qi Lei's own business.

100 billion, in fact, is already stretched. Desheng's assessment is that the final overspending is about 50%, which is barely acceptable.

But now, with four R&D teams all at once, and according to Qi Lei, they still take different R&D routes. Does that mean the R&D cost must be quadrupled?

Although the accounts are not calculated in this way, there must be overlaps in the middle, but it can be understood that the big difference is not bad.

"Qi!" Paulson really panicked, "Even if you succeed in developing such a mobile phone, we won't have any profit at all, but will lose money instead. Is it really that crazy?"

Paulson didn't give up, he had to clarify this issue with Qi Lei today, otherwise there would be a big mess.

However, Qi Lei smiled and answered irrelevantly, "Uncle Bao, have I discussed marketing strategies with you?"

Paulson was taken aback, "Ying...marketing?"

"no!"

Qi Lei, "Have we talked about the final pricing?"

Paulson was speechless, "You don't even have a smartphone yet, why are you talking about pricing!?"

"That's right!" Qi Lei spread his hands, "You didn't even figure out what our products are, you set a price for us based on other people's products, and you made a lot of evaluations, do you think you are sick? "

"FUCK! You are sick!"

Paulson was in a hurry, and he talked as soon as he spoke. Who are you running on?

Suddenly, "Oh, so we haven't set a price yet, and your marketing strategy is not conventional?"

Qi Lei nodded, "That's right!"

"Then how are you going to market it?"

Qi Lei smiled again, "Tell me, I am a master of communication who can be regarded as the world's most arrogant, can I be the same as marketing in your understanding?"

Paulson, "..."

Qi Lei: "Get rid of 10% to 20% of the advertising cost in your evaluation report, we won't waste that money."

"If you want to say it like that..." Paulson laughed, so I should have said it earlier!

It's hard to say anything else, but he has absolute trust in Qi Lei when it comes to spreading the word.This guy can do anything.

And on second thought, his worries about cost are probably unnecessary.

This guy is smarter than a monkey, he won't do business at a loss, right?Then what are you worrying about?

"Okay!" Paulson's face changed, and he smiled into a chrysanthemum, "I was rash just now, I accept your strategy!"

With their hands behind their backs, they began to feel happy again, "The four teams... tsk tsk, there shouldn't be anything wrong!"

However, Paulson thought about it afterwards, no, he has a unique marketing strategy that can reduce advertising costs to the extreme, so why didn't he tell me earlier! ?

You know, in the past two years, Desheng has done evaluation and analysis on the smart phone project when nothing has happened, and the money is spent a lot!

So far, Paulson has spent at least tens of millions just on assessing risks and analyzing business results.

Moreover, Qi Lei is always there and knows every time an assessment is made.

You told me earlier, wouldn't I stop spending this wronged money?Don't you need to get a bunch of garbage data?

"Qi, what are you doing?"

Regarding this, Qi Lei gave a mean smile, "I see that you are quite happy with your work, so I don't have the nerve to bother you."

"..."

"Damn it!" Paulson cursed loudly, "Go to hell with you!"

Qi Lei laughed out loud, sometimes, when it comes to issues that don't involve money, this old man is quite funny.

Based on the principle of slapping a sweet date, Paulson was pulled into a room, "I'll show you something good."

"What?" Paulson said with a dark face, what are you doing so mysteriously?

As a result, the more mysterious is yet to come!

I saw Qi Lei take out a... brick from the safe, and displayed it in front of Paulson, very solemnly, "Sanshi mobile phone, number zero!"

"Gah! What the hell is this a mobile phone?" Paulson almost couldn't take it when his eyes went dark.

I will play with you tens of billions, and you can show me a brick! ?

It's over, hopeless!

This thing is just a brick, it cannot be called a mobile phone!

A brief description is that with a thickness of about four centimeters, a length of about twenty centimeters, and a width of more than ten centimeters, the tiles are not so wide.

Of course, the workmanship is even more remarkable, because there is no workmanship.

how to say?It's a bit like a suspected electronic product that a college student DIYed in his own tool room.

The reason why it was suspicious was because it was not turned on, and Paulson didn't know if it was an electronic product.

"Look..." Qi Lei pursed his lips, why did he still dislike him?

He lowered his head and glanced, "It's long... well, it's really ugly!"

In fact, this is not a DIY by a college student, but a group of graduate students in 4 groups.

If you look carefully, the aluminum alloy frame is not polished enough, and there are still wear marks!

Turning the subject, I hurried to make amends, "Ugly is ugly, but the significance of machine 0 is very important!"

"Hehe." Paulson sneered, as if his whole body had gone limp, "Qi, I think its meaning is...it just makes me less confident in smartphones."

Paulson really couldn't accept it. After several years of tossing, going through hardships, investing a lot of money, and doing so many layouts, you took a piece and turned around and told me that it was called "No. 0 machine"?

There is a feeling of being cheated.

"Qi, I need an explanation from you, I think you are cheating!"

However, the anger didn't bring any effect, it only brought Qi Lei's disdain, "Why don't you say that you guys are not good at finance!"

Pointing at the brick, "You can't see the meaning of this thing at all!"

"You..." Paulson wanted to punch him.

I saw Qi Lei began to explain this brick to Bauer, "This brick is not simple, it uses Kingston 1G DDR 1600 memory, four pieces, 4G memory!!"

"Wait!" Paulson asked with a question mark on his forehead.

Kingston?That's a big memory brand.Yes, lad!But……

"Why does this model sound so familiar?"

As a result, Qi Lei said, "Don't think about it, the new computer memory."

"????"

Qi Lei didn't care about him, "The screen is a customized LCD screen in BOE's laboratory. The touch sensitivity and display resolution are already at the top level in the world."

"The lens is..." He coughed and cleared his throat, "The camera lens is Canon DEGH4510, a miniature lens."

Paulson was taken aback, "Wait a little longer! Canon? When did you negotiate a cooperation with Canon?"