roccoschili Chapter 248 Commercial Endorsement Activities
Chapter 248 Commercial Endorsement Activities
Chapter 248 Commercial Endorsement Activities
After Xie Kai arrived in Memphis, he met the team general manager Chris Wallace and coach Lionel Hollins.Then he started looking for a house. He didn't plan to buy a house, but to rent a house.
Now Xie Kai is not sure how long he can play in this team, so he doesn't want to rush to buy a house.He felt that renting a house was more suitable for him and more economical.Although he has a few endorsements and a lot of money in his rookie contract, after all, athletes eat young people.It means that when I was young, I earned all the money that might be my entire life in advance, not to mention that I haven't even signed a big contract yet.
Broker Thaddeus Fucher helped Xie Kai find a large intermediary company in Memphis to help him find a suitable house.
Xie Kai felt that intermediaries really exist all over the world, and there is indeed a demand in the market.
Xie Kai does not have high requirements for the house, a fully furnished single apartment will do.As long as it is closer to the Grizzlies' training hall and game arena, the rent is not a big problem.
The real estate agency company named "TE House" quickly helped Xie Kai find a lot of alternatives, and arranged for him to check on the spot.
The house was soon rented, and Xie Kai paid the rent and deposit for one year, and paid the commission to the intermediary company, and the matter came to an end for the time being.
After finishing the house, Xie Kai went to the University of Kansas to visit Zhou Jing, and then returned to Memphis to start preparing for the new season.
When Xie Kai was preparing for the new season, agent Thaddeus Fucher was also reporting to him on his personal business signing this summer.
Xie Kai's endorsements in 2009 mainly include the following:
1. Nike sneaker endorsement contract, $2 million for 100 years;
2. Sports functional drinks, $2 for 15 years;
3. White cat dishwashing liquid, 3 million RMB for 100 years;
4. Haier Refrigerator, RMB 2 million for 120 years.
Among them, the sneaker endorsement contract with Nike and sports functional drinks have expired this summer, and now Nike is negotiating the next endorsement contract with Thaddeus Faucher.
Not only Nike, but also Adidas are also in contact with Xie Kai's agent Thaddeus Fucher, wanting to sign the hopeful star of Chinese basketball.
In addition to the two giants Nike and Adidas, Li Ning, Anta, and Peak in China are also approaching Thaddeus Faucher, wanting Xie Kai to endorse their products.
For a time, Xie Kai became the "sweet pastry" in the eyes of many sports brands, and everyone was very optimistic about the future of this Chinese player.
Xie Kai's sneaker endorsement has not been negotiated so quickly, and the renewal contract of the previous sports energy drink has already begun to take effect. The new contract is 2 million US dollars for 100 years.
In addition to these endorsements, Xie Kai has attracted several domestic and foreign endorsements because of his outstanding performance in the World Championships, namely: Little Swan Washing Machine, 3 million RMB for 200 years; Head & Shoulders Shampoo, 2 million US dollars for 100 years ; JEEP car, $2 million for 110 years.
In this way, Xie Kai’s commercial endorsement this year is as follows:
1. White cat dishwashing liquid, 3 million RMB for 100 years;
2. Haier Refrigerator, RMB 2 million for 120 years.
3. Sports functional drinks, $2 million in 100 years
4. Little Swan washing machine, 3 million RMB for 200 years;
5. Head & Shoulders Shampoo, $2 million for 100 years;
6. Jeep, $2 million over two years
Xie Kaiguang is the endorsement of business, and the money he earns has exceeded his salary in the NBA.But he is very clear that his achievements and status in the NBA are the basis and reason for getting the endorsement. If he is not famous for his playing, how can those businessmen come to him!China has a population of more than 10 billion, why do people come to find themselves?
Nike also felt the pressure from companies such as Adidas and Li Ning in China. They originally wanted to win Xie Kai with a long-term contract, and then imagined that Xie Kai would become an All-Star or even a superstar in the future and earn a lot of money.But the problem is that not only Xie Kai is not a fool, his agent is not a fool, and other companies are not fools.Xie Kai's current popularity, strength and the Asian market behind him, the combination of these will make him a "golden business card".
Although Yao Ming is more famous than Xie Kai, he is a center. There has always been a saying in the NBA that "centers don't sell shoes".But Xie Kai is different. He is a guard, which is exactly the position played by the player with the best-selling sneakers in the NBA.
Xie Kai's agent Thaddeus Fucher is not a particularly big-name agent in the NBA, but the Weserman agency behind him is not simple, so it is not easy to fool him.
Thaddeus Fucher is well versed in the skills and ways of business negotiation. He did not only talk with Nike, but with Adidas, Anta and several other companies. His purpose of doing this is to convey to the most powerful Nike A signal: I am not the only one to choose you!
Of course Nike knows Xie Kai's great commercial value, and they are also worried that he will go to competitors, which is what they don't want to see.He performed very well last season and made great progress. In the just-concluded Men's Basketball World Championships, his worth has been further improved, especially in the match against the Dream Nine team. The star quality he showed has attracted many well-known international players do not have.
The negotiation time was not that long. In order to prevent long nights and dreams, Nike agreed to sign a short contract and signed an endorsement contract with Xie Kai.The total amount of the contract is 700 million, and the period is 2 years!
For a player who is still on a rookie contract, Xie Kai's endorsement contract is not low.The reason why Xie Kai wanted to sign a short contract was because he had confidence in his growth.Once these two years are played out, signing a long-term contract will be too bad.But the short-term contract is much more flexible. Once the short-term contract expires, a big contract can be signed again after the short-term contract expires, and signature shoes may even be requested.
Owning his own signature shoes is the dream of almost every NBA player, and Xie Kai is no exception. He dreams that one day he can see many young people who love basketball wearing his signature shoes on the street.That picture is so beautiful and cool!
Xie Kai is training alone in Memphis. The days of media day and team training camp are getting closer, and he also feels the atmosphere of the new season.This season is very important to him, he has to prove that he is a good player, he is better than Tyreke Evans!
The players of the Grizzlies still welcome Xie Kai's joining. Although OJ Mayo is good, his performance in the locker room or on the court does not seem to fit the team's culture so well.His being in the team will make the team disunity, which is one of the reasons why the team sent him away cruelly.
(End of this chapter)