roccoschili Page 2987
Page 2987
"Thank you, Yang Fei."
"If you don't want to drive the scumbag's car, just park it outside the house and treat it as a trophy."
"I'll do it, and I'll let his friends know about it! How proud!"
"Hehe, it turns out that Sister Han also has a little girl in her heart."
"Are you coming over for lunch? I'll buy some good food to reward you."
"This is the beginning of rewarding me? After that, you will have a lot to thank me for."
"What else are you going to do?"
"I've said it before, not only Duan Zhiping, but also the Zhang family behind him will never have a better life."
"You have been in the business world for more than ten years, why do you still have this enthusiasm for drawing swords and seeing blood?"
"Because in my body, there will always be a little boy."
"Yang Fei, that's enough. Really. I'm very happy that you can help me humiliate Duan Zhiping. He's just a cousin of the Zhang family. You can play with him in any way you want. He won't invite the Zhang family to come forward, and neither will the Zhang family." I will stand up for him for this kind of thing. But the Zhang family is different."
"Sister Han, I know, I have a sense of proportion. Don't worry, I won't fight uncertain battles."
"Well, I hope you will seriously consider it and not be impulsive."
"Well, I still have work to meet and chat at noon."
"Okay, I'm going to buy groceries."
"Can drive his car to buy his car is great for serving food."
Li Han laughed like a little girl.
Yang Fei put down his phone and waved to Zhu Zhongnan who had just knocked on the door.
"Mr. Zhu, come and sit down."
After the company's restructuring, Zhu Zhongnan's position has not changed and he is still in charge of the group's cosmetics.
This is enough to show that Zhu Zhongnan's ability has been double-layered by Yang Fei and Li Juan.
At this moment, Zhu Zhongnan's face was exhausted, and his eyes were bloodshot.
He has not slept well for three nights in a row.
Zhu Zhongnan lit a cigarette and took a deep puff, exhaled the smoke ring heavily and said, "Boss, after three days and three nights of continuous fighting, our cosmetics subgroup has made all arrangements and can compete with foreign brands at any time." red!"
Yang Fei said sternly: "Mr. Zhu should be fully prepared for this match against foreign brands. Foreign brands will not be merciful. For this match, I will delegate all the power to you. Do you need to determine the price? It is up to you to decide when and how much to lower the price. What I want to say is that price war is a double-edged sword. If you use it well, you can get twice the result with half the effort. If you don’t use it well, you will kill yourself.”
Zhu Zhongnan said: "I know, so I am not going to fight a price war unless I have to. A price war is a helpless move after the end of the road."
Yang Fei nodded: "We don't want to fight, but foreign brands think so. Cosmetics in various supermarkets have already started sales."
Zhu Zhongnan said: "The promotion is fine. We have prepared a large number of products for the big promotion. Even if they want to fight a price war, we will not be afraid. In fact, no matter what the tactic is, the ultimate goal is to compete for the market. Heights."
Yang Fei said: "Of course. Those who win the market win the world."
Zhu Zhongnan said: "The most important thing in the market is to capture the hearts of more consumers. To achieve this goal, it is nothing more than working hard on two points. The first point is the quality of the product. Products without quality, If the publicity is too good, no matter how low the price is, consumers will cast aside it. The second point is the distributor. Without a store or seller, no matter how good the product is, it will not reach consumers. In the past, when wars were fought, people paid attention to crowds. Tactics, now sales, what is emphasized is the tactics of the sea. Overwhelming publicity methods, easy-to-reach purchase methods, and inexpensive products, the organic integration of these three will definitely create a hit. "
"Boom!" Yang Fei's eyes lit up when he heard the word.
Zhu Zhongnan said: "Yes, these days, I have been thinking hard about countermeasures. I think that our cosmetics still lack a hot product, one that can sit on the high ground and cover all consumers. It can only be envied and looked up to by the opponents. The blockbuster!"
Yang Fei smiled and said, "I agree with your idea. What kind of hits are you going to create?"
Zhu Zhongnan said: "I have done a long-term research on the cosmetics market, and I feel that there are two products that meet the characteristics of hot products. One is cream and the other is mask."
Yang Fei said: "Then choose the mask! The consumption of the mask is faster and the price is lower, and it is more suitable for creating explosive models."
Zhu Zhongnan said: "I am also inclined to facial masks. But the problem is that we did not have a mask product that can be sold before. I have ordered the research and development department to urgently research and produce a facial mask product. However, can we seize the market? , whether it can become a hot item or not is still uncertain. As for face cream, we have a ready-made brand and sufficient volume, which can be used to hit the market."
Yang Fei pondered for a while and said, "In this way, we can acquire a mask brand. What do you think?"
Zhu Zhongnan said: "General facial mask brands, we have acquired and there is no need to create popular models. And popular brands, they will not sell."
Yang Feidao: "First buy a mask brand with an upper-middle quality, we can abandon the original brand, use our current best-selling face cream brand, repackage and name it, and create a hot brand together with the face cream! All the publicity , promotion, all around this brand. Through the low-price promotion of this popular model, we will fight against the attack of foreign brands! In this way, although we have spent money and lowered the price, it has played a role in promotion and also Achieved the goal of creating a hit.”
Yang Fei paused, and said in a deep voice: "Take a step back, if we fail, we will only lose this popular brand. If we succeed, we will gain another best-selling brand!"
Chapter 2557 Since you want to fight, you must fight!
To create an explosive brand, as a vanguard, to fight against foreign brands, this is also the strategy that Yang Fei came up with after thinking for a long time.
On this point, Zhu Zhongnan's thoughts coincided with Yang Fei's.
This also proves from the side that Zhu Zhongnan's ability is indeed good.
A business war is also a war. We must talk about strategy first, and then talk about tactics.
If the strategic direction is all wrong, no matter how good the tactics are, it will go further and further down the wrong path.
The formulation of strategies is the most important test of the wisdom and knowledge of those in power.
Too many companies are lost in the long river of history just because of a wrong decision.
Since starting his business, Yang Fei has been making strategic adjustments and making various production and management decisions every year.
Fortunately, every decision he made was correct, which is also an important reason for the success of Meili Group and Optoelectronics Group.
This is also the reason why the brand of Aiduo failed in the hands of Hu Zhibiao, but was able to regain its new life in the hands of Yang Fei.
Yang Fei and Zhu Zhongnan first determined the strategic direction of creating popular products, and then determined the brand strategy of focusing on masks and supplemented by creams.
Next, the two had a substantive discussion.
The most important thing at present is that Meili Group does not have a mask that can be used as a hit.
Zhu Zhongnan was very familiar with the mask brands on the market, and immediately told Yang Fei one by one.
After listening to Zhu Zhongnan's analysis carefully, Yang Fei said, "Mr. Zhu, among the brands you just mentioned, which one do you like?"
Zhu Zhongnan said with a smile: "The best one is of course Bisi, which happens to have the same name as our beauty shampoo. It's more like two different series of products produced by one company. However, Bisi's facial mask sells very well. Very good, the market share is quite high, and the company is also on the rise. They will not sell this brand easily. In addition, I am also very optimistic about the brand of Water Element. Water Element is a new brand, and it only makes facial masks. , It is said that he is a college student at school, and he is also a boy."
Yang Fei snorted: "Really? Water element? Such a familiar name."
Zhu Zhongnan said: "The boss of Water Element is a student of Tsinghua University, he should be a member of the Entrepreneurial Club!"
Yang Fei smiled and said: "When you said that, I remembered it. I know who it is. Last time I gave a speech at my alma mater, the founder of the water element brand took a photo with me and introduced it to me. He He is a junior in the chemistry department, and he should be studying for a master's degree now."