
“Some chilis are so spicy it’s impossible to enjoy the taste of the meat or tomatoes. Not so with Rocco’s Chili. Rocco’s delivers a great chili that’s miles ahead of the competition.”
– Atlanta Journal & Constitution
As the fame of Rocco’s Championship Chili grew, visitors to the Pub began to take home more and more chili. Eventually, devoted Chiliheads were
hauling tubs of Rocco’s Chili home so they could enjoy that prize winning taste at home. Always the good host, Rocco set out to make his customers
happy by developing a product that would keep well on the shelf and be easy to prepare yet still deliver the great taste Rocco’s Chili fans had come to expect.
Like all good things it took a bit of time, but today everyone can enjoy
Rocco’s Gourmet Blended Chili Mix at home. For those that prefer a
spicier bowl, Rocco’s Revenge Hot Sauce is also available. What does Rocco’s Chili taste like? Well, you just can’t do justice to a great chili
in words, but to give you an idea of what the Georgia State Champion’s recipe is like, here are the standards set by the International Chili Society:
- TASTE. Taste, above all else is the most important factor. The taste should consist of the combination of the meat, peppers, spices, etc, with no particular ingredient being dominant, but rather a blend of the flavors.
- CONSISTENCY. Chili must have a good ratio between sauce and meat. It should not be dry, watery, grainy, lumpy, or greasy.
- AROMA. Chili should smell good. This also indicates what is in store when you taste it.
- COLOR. Chili should look appetizing. Reddish brown is generally accepted as good. Chili is not yellow or green.
- BITE. Bite or after taste is the heat created by the various type of chili peppers and chili spices.

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